Digital, Social & Mobile Marketing

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Mobile Advertising ROI: Breakthrough Insights

Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.

Mobile Advertising ROI: Breakthrough Insights

Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.

Mobile Advertising ROI: Breakthrough Insights

Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.

Social Publishing Secrets for Building a Better Brand

Jon Steinberg, president and COO, BuzzFeed, and Andy Wiedlen, Chief Revenue Officer, Buzzfeed discussed the growing importance of social content and how brands can get involved with it.

Social Publishing Secrets for Building a Better Brand

Jon Steinberg, president and COO, BuzzFeed, and Andy Wiedlen, Chief Revenue Officer, Buzzfeed discussed the growing importance of social content and how brands can get involved with it.

Social Publishing Secrets for Building a Better Brand

Jon Steinberg, president and COO, BuzzFeed, and Andy Wiedlen, Chief Revenue Officer, Buzzfeed discussed the growing importance of social content and how brands can get involved with it.

Yahoo! Case Study: Westin Hotels

Westin Hotels saw a huge boost in search activity, brand perception and site visits resulting from its purchase of a complete Yahoo! mail login takeover ad.

Yahoo!: What Will Marissa Meyer Do?

This article from Pivotal Research Group hypothesizes as to what direction Yahoo! may take under the direction of its new board and CEO.

American Express Leverages Access and Innovative Tools to Increase Sponsorship Value

David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.

American Express Leverages Access and Innovative Tools to Increase Sponsorship Value

David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.

American Express Leverages Access and Innovative Tools to Increase Sponsorship Value

David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.

Maximize Digital Advertising in a Customer-Centric Marketing Strategy

Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.

Maximize Digital Advertising in a Customer-Centric Marketing Strategy

Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.

Maximize Digital Advertising in a Customer-Centric Marketing Strategy

Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.

Facebook’s FBX: RTB or Not RTB?

Real-time bidding (RTB) is an issue affecting all of online advertising, but its impact on Facebook is especially critical at this point in time, according to the Pivotal Research Group.

Gogo Makes the Move to Mobile at 36,000 Feet

Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.

Gogo Makes the Move to Mobile at 36,000 Feet

Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.

Kraft Cool Whip Recruits Mommy Bloggers

Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.

Kraft Cool Whip Recruits Mommy Bloggers

Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.

Madison & Wall: Go Where the Puck Will Be

In this report, Pivotal Research Group remains skeptical about the long-term competition that video streaming services, such as Netflix, and other consumer electronic devices may offer TV.

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