Digital, Social & Mobile Marketing
The Longitudinal Media Experience Study is a single source, occasion-based monitor of cross-platform media consumption. This presentation details the methodology and key findings from the first wave of research.
Google Director of New York Advertising Sales Tim Castelli shares thoughts on the current trends shaping digital marketing, including the ways in which offline events drive online behavior and the importance of having your message accessible to customers 24/7.
The ongoing emergence of digital channels has changed the connection between marketers and end-users and has indeed shifted the importance of various marketing capabilities and functions. In this article Bob Barrett discusses work being done by companies on the cusp of this transition and highlights several findings from the ANA white paper, "Marketing and Media Ecosystems 2010."
Erika Nardini, Director of Worldwide Branded Entertainment at Microsoft, offered best practices for using online media to build brands.
If appropriately utilized, social networks have the potential to offer advertisers a variety of value propositions to suit their brand objectives. Credited with building MySpace's advertising platform, CEO and Co-Founder of SodaHead.com Jason Feffer covers the monetization and effectiveness of advertising on social networks.
Neil Nguyen, EVP, Sales and Operations, DG FastChannel, and Nate Frink, VP, Operations, West, DG FastChannel, discussed the changes and challenges that advertisers and broadcasters will face when the mandated conversion to HD is complete.
The CEO of 60Frames Entertainment, Brent Weinstein, discussed the company's commitment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.
MTV Networks' Bob Picunko, Vice President of Electronic Games & Interactive Products and Monty Sarhan, Vice President of Business & Legal Affairs, provided a 360-degree look at a complex multimedia deal.
Claire Edgar, Director of Marketing, Champion, Hanesbrands, Inc., and L. Lynnette Fuller-Andrews, Assistant General Counsel, Hanesbrands, Inc., discussed how Champion successfully employed Facebook to reengage college age consumers.
Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.
The key to high performance event marketing is establishing a relevant, authentic, value-added experience for your target consumer.
This article explores the impact of video-on-demand and DVRs on advertising and how to use these technologies as marketing tools.
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
This article explores strategy creation and execution for the mobile video market.
In this interview, Jeffrey and Bryan Eisenberg provide their insights on using language and tone to create a successful online marketing campaign.
This article explores the growth of social networking sites (like MySpace) and how marketers can safely take advantage of the new opportunities they bring.
The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.
This article discusses how Sony Electronics use the internet to generate sales, both directly and through affiliate partners.
This article discusses the advantages of search engine marketing advertising and how advertisers can capitalize on its opportunities.
A technology roundtable moderated by Omar Wasow of Blackplanet.com.