Digital, Social & Mobile Marketing

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American Express Leverages Access and Innovative Tools to Increase Sponsorship Value

David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.

Maximize Digital Advertising in a Customer-Centric Marketing Strategy

Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.

Maximize Digital Advertising in a Customer-Centric Marketing Strategy

Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.

Maximize Digital Advertising in a Customer-Centric Marketing Strategy

Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.

Facebook’s FBX: RTB or Not RTB?

Real-time bidding (RTB) is an issue affecting all of online advertising, but its impact on Facebook is especially critical at this point in time, according to the Pivotal Research Group.

Gogo Makes the Move to Mobile at 36,000 Feet

Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.

Gogo Makes the Move to Mobile at 36,000 Feet

Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.

Kraft Cool Whip Recruits Mommy Bloggers

Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.

Kraft Cool Whip Recruits Mommy Bloggers

Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.

Madison & Wall: Go Where the Puck Will Be

In this report, Pivotal Research Group remains skeptical about the long-term competition that video streaming services, such as Netflix, and other consumer electronic devices may offer TV.

Case Studies: Leveraging Digital in an Omni-Channel World

Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.

Case Study: How Sprint Engaged the Mobile Shopper

Wayne Willis, marketing manager, retail wholesale services, Sprint Nextel Corporation, shared a case study on how Sprint helped to develop a private label wireless solution for Kroger, aimed at engaging its mobile shoppers and enhancing customer loyalty.

Davis & Gilbert LLP: Mobile App Developer Settles COPPA Suit

This advertising alert from Davis & Gilbert LLP discusses the recent settlement of a lawsuit brought by the New Jersey Attorney General against a children’s mobile app developer alleging violations of the Children’s Online Privacy Protection Act (COPPA).

Social Listening: Overcoming Challenges and Getting to Value

Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.

Social Listening: Overcoming Challenges and Getting to Value

Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.

T-Mobile’s Social Media Strategy

Peter DeLuca, SVP, brand and advertising, T-Mobile USA Inc., discussed the company’s social media strategy and shared case studies and best practices.

Google: Key Market Report: Trends in Digital Device and Internet Usage

In this report Google provides recent insights into trends for digital device and Internet usage across five key global markets.

Marketing to Moms: Social, Mobile, and Modern

The image of the traditional American mother has evolved into one of the modern mom, and reaching her is a new imperative for marketers. Read about changing family dynamics, mom demographics, and how to market to moms online and with mobile in this ANA Insight Brief. Case studies from ANA members the United States Navy and Kraft demonstrate how microsites, blogging, and social media are especially effective tools for targeting moms.

Davis & Gilbert LLP: First NAD Action Involving Pinterest

This advertising alert from Davis & Gilbert LLP discusses the first action of the Council of Better Business Bureau’s National Advertising Division (NAD) involving social media site Pinterest.

Light TV Viewers in 2012: A Major Shift to Online from TV

Google provides insights in this report on effectively reaching light TV viewers via cross-media campaign strategies in which TV and online are complementary.

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