Digital, Social & Mobile Marketing
PepsiCo’s first use of a mobile-only campaign in Brazil provided efficient, direct communication to engage with, understand, and reward a key target market: small retailers and street vendors of its Torcida Snacks brand.
United Technologies is a 58 billion dollar company that few people knew about. We needed to get Wall Street investors to take notice of this solid diversified industrial in a way that would inspire them to research, recommend and purchase United Technologies stock — with serious levels of investment.
CVS Caremark’s new, responsive career website can better tell its story and attract the right candidates to work for its organization.
Danone Activia brand yogurt used mobile marketing and emotive competition to engage consumers and increase brand awareness without relying on price promotions to drive sales.
Deep Silver/Square Enix created an additional app to complement game play and increase consumer interaction with its popular zombie game Dead Island: Riptide.
Dell launched a campaign that relied on mobile and interactive TV to determine if consumers become more engaged with a brand when they receive ads across multiple screens.
Delta used Microsoft’s Ads-in-Apps strategy (which is part of Windows 8) to find new ways to capture the attention of its audience via their mobile devices.
Jim Beam wanted to re-energize the brand and reach new customers. In 2011, they launched Devil's Cut, a unique bourbon extracted from the barrel wood and aged 6 years. Through a multi-channel global campaign, the launch was a great commercial success, exceeding volume sales by over 50 percent.
Concerned that interest in recreational boating was declining, Discover Boating created a multi-media awareness campaign to entice and educate potential boaters.
By using a limited budget creatively and leveraging strategic partnerships, DocuSign saw success with an integrated marketing campaign for a product update.
In 2008, Pup-Peroni faced 20 straight months of declining share with their primary competitor dominating the marketplace in both share of media and consumer perception. Pup-Peroni was repositioned to evoke a more emotionally relevant relationship connected to an ownable reason to buy.
In Argentina, Nestlé/Nescafé created a mobile advergame based on the popular Candy Crush game to positively highlight its Dolce Gusto brand.
Sears had experienced 10 years of downward momentum at back-to-school. To reverse that trend we embodied the Tween values of collaboration, participation and sharing. Within the first 2 months of the program, we reversed negative trends and got 1.6 million hits to the website.
Google built a business around helping people find things and, as mobile usage skyrockets, those searches are increasingly coming from mobile phones. Yet 80 percent of U.S. small businesses lag behind their customers in mobile adoption. Google wanted to spread the word that mobilizing is important and provide tools to take action.
With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.
Doritos leveraged the mobile gaming trend in a campaign designed to generate awareness and instill demand for its U.K. dip product line.
Dove Clear Tone deodorant developed a mobile ad that contained a game designed to engage female consumers.
Dove Hair used the privacy of mobile to engage women about its new treatment for female hair loss.
Samsung India partnered with Draw Something to create an app to showcase the features of the new Galaxy SIII smartphone.
Telia launched a SMS-based campaign to engage with video game players and offer them a chance to win VIP tickets to Dreamhack.