Digital, Social & Mobile Marketing
Ford was in dire need of a makeover. The launch of Drive one gave Ford a new voice; real people telling their real stories. Since the campaign began, Ford has seen 3 years of steady market share growth, stopping a 14 year slide.
Ford Motor Company was looking for a creative way to get people who normally wouldn't set foot in a dealership to test-drive its vehicles. In response, Team Detroit created Drive One 4 UR School — a program that would take the test-drive out of the showroom, bring it to the dealership and do so in a meaningful way.
National Geographic channel created a tablet app to help drum up exposure for its Killing Lincoln factual drama.
Capitalizing on the success of the hit TV show Duck Dynasty on A&E, the show’s stars built the ultimate digital app for duck hunters.
Dunkin’ Donuts created a rich media mobile advergame to educate users about its iced coffee flavor customization options.
Eaton developed a mobile app to improve the functionality of its sales force and make it easier for its customers to locate information.
eBay used the Apple iAd network to target existing iPhone eBay app users and remind them of how easy it is sell things using the eBay app.
To increase the relevant material available to readers, ALM tailored its newsletter to meet the mobile demands of its audience.
ELLE DECOR partnered with Jenn-Air to create a mobile app that would help both brands reach luxury consumers.
After completing renovations to two Washington DC stores in November 2008, IKEA was faced with the question of how to get people interested in its news. With just over $500k, IKEA strategically designed its efforts to coincide with the height of pre-inauguration fever and take advantage of concentrated media presence.
With a limited budget vs the rich multinationals that crowd the category, but an innovative and thoughtful design that women loved, the EOS Smooth Sphere lip balm was able to radically alter consumer perceptions about how appealing a lip balm can be.
Planters partnered with Zipcar to promote a new peanut butter product via QR codes.
By taking Gatorade’s partnership with the NFL beyond the sidelines and into the lives of the players, we tapped into the popularity of the league and legitimized sports nutrition by showing how it made a difference in our rookies’ journey.
To launch the new Evoque, Range Rover created a powerful mobile experience for iPhone and iPad users that gave drivers a first-hand look at the new SUV.
For the launch of the Range Rover Evoque, an integrated campaign featuring print, TV, and digital exceeded industry benchmarks in key areas.
Expedia launched the first desktop-to-mobile customer retargeting campaign to raise awareness and use of its mobile apps and mobile website for smartphone and tablet.
After decades of being the category leader, Extra found itself in a losing battle with new, formidable competition. By establishing Extra as a weight management tool, we were able to freshen the brand by establishing new relevancy and connect with women in a meaningful way. As a result, Extra was able to grow sales and share for the first time in years.
To create awareness on a global level, Faena mirrored its website after one Argentina’s most iconic instruments to increase site functionality while also fostering creative expression.
To promote the fourth installment of the horror franchise Paranormal Activity, marketers created a rich media ad that “haunted” users’ phones.
Starting with the London 2012 Summer Olympic Games, Procter & Gamble announced it would sponsor the Olympics for the next 10 years, and Febreze took this opportunity to promote the Air Effects product in North America by educating people on how Febreze Air Effects was truly different from the competition.