Digital, Social & Mobile Marketing
Levi’s reintroduced its brand to a younger, more tech-savvy audience by creating a campaign with Flipboard, the world’s first social magazine for iPad, iPhone, and Android, making the first curated, shoppable brand magazine.
Ford España (Ford Spain) used rich media to introduce a new vehicle model, illustrating new safety features and ease of vehicle access to build awareness and purchase consideration.
Ford Motor Company built an app to help put enthusiasts in the driver’s seat by customizing their very own dream cars.
Ford Racing created a cross-mobile integration campaign to better connect race enthusiasts with Ford to grow its fan base.
Ford used SMS interactions to share prospects’ locations and models of interest with nearby Ford sales representatives, increasing leads to dealerships and driving engagement.
Ford launched a mobile website to promote its vehicles and give its customers a central place to look up information on dealers, inventories, and vehicle features.
FOX Broadcasting used a mobile banner ad to drive views of the trailer for its new show The Following and encourage users to tune in for the premiere.
A successful joint mobile and tactile approach implemented by the United Nations Association of Germany increased awareness about forced/arranged marriages through a padlock campaign called “Free the Forced.”
Using our newly-improved, softer tissue as an impetus, we re-framed Kleenex from a tissue to a Gesture of Caring, enabling over 1,000,000 people to share it and show their loved ones they cared. We significantly exceeded our sales and share goals, grew the stagnant facial tissue category and, moreover, changed the game for Kleenex.
The Madden NFL campaign at Walmart stimulated growth for an established brand, Gillette Fusion. Fusion razor sales at Walmart surged 5 percent while sales everywhere else declined.
Procter & Gamble designed an environmentally focused mobile ad campaign to reach its core demographic of moms.
Enlisting dedicated fans who were already seeking out news and content for the series return, HBO sidestepped the noisy market of traditional advertising by using social media to expand its audience. By introducing innovative experiences that engaged fans, HBO raised brand visibility and exceeded goals.
Turkey’s Garanti Bank used a 360-degree campaign to promote its new iPhone app, including TV, print, out-of-home, digital, social media, and mobile.
Novartis’ “Get on Track” campaign is designed to help patients manage their high blood pressure by using a digital and mobile tracking site.
NatWest/Royal Bank of Scotland added a functionality to its existing mobile app that allows customers to withdraw cash from ATMs without using their cards.
Gillette needed to resonate with younger, Ethnic men, who are less likely to be clean shaven. To help manage their facial hair styling needs and grow category share, Gillette created the Fusion ProGlide Styler. However, for these guys Gillette is too “clean cut” and safe, so Gillette had to redefine brand behavior to establish credibility in the world of style.
Condé Nast created a personal shopper companion app for Glamour that allowed users to receive style recommendations and save and share photographs from issues of the print magazine.
Declining sales and years of brand and media neglect meant Glidden Paint was about to lose a prime retail distributor. An overhauled in-store experience, a free paint giveaway, and unique placement of TV, innovative magazine inserts, outdoor kiosks and banners all contributed to Glidden's sales jumping up 34 points versus prior year.
OppenheimerFunds developed an app for its financial advisors to use when discussing the opportunities available in developing countries to investors.
For the premiere of the third season of Gold Rush on the Discovery Channel, a “Pan for Gold” campaign prompted users to search for gold on their own mobile devices for a chance to win $100,000.