Digital, Social & Mobile Marketing
To reinvigorate its business and brand, HTC included a campaign providing free underground Wi-Fi to users in the key New York City market as part of its HTC ONE mobile product launch.
When the HTC Sensation 4G launched on T-Mobile it was late to the party. T-Mobile was already selling 4G phones and struggling to attract their tech-forward consumer. We needed a campaign that gave the phone cool. We teamed with Google Goggles and local artists to develop original content. The result was a campaign that took a late-to-the-party phone and turned it into an icon for cutting-edge culture.
Hungry Lion used integrated mobile solutions to engage and educate potential customers as well as to build brand awareness and drive traffic to its locations.
With zombie popularity on the rise, Hyundai worked with The Walking Dead and landed the Hyundai Tucson and Elantra as characters in the TV show and comic book to attract the elusive Generation Y. The presence of Hyundai as the “ultimate Zombie Survival Machine” culminated at the biggest pop-culture event of the year, San Diego’s Comic-Con.
It began with a powerful consumer insight — when women feel beautiful, they feel empowered, they ARE empowered. We turned that insight into action by announcing our belief that every woman IS a Covergirl and inviting her to join our movement.
In March 2009, Detroit Public Schools (DPS) was facing bankruptcy, a $305 million deficit, a decade-plus of substantially declining enrollment, and now the public backlash of closing 29 schools. DPS families didn't need ads, they needed a movement. They got one. Results exceeded their enrollment projections and generated $49 million in funding — necessary for financial viability.
Mahou-SanMiguel designed a penalty shoot-out game to promote the brand’s sponsorship of top-ranked Spanish soccer teams.
For the first time in history, 50 percent of the global population lives in cities. While this is a major business opportunity for IBM, there are many challenges to overcome. The solution was a modern educational program aimed to elevate the practice of city leadership, the role of IBM within it, and the value it creates for citizens.
Garanti Bank in Turkey built a mobile app that provides customers with a number of resources, including person-to-person transfers, financial coaching and advice, and exclusive personalized offers from brands.
Garanti Bank’s iGaranti app offers its consumers many different financial services, including the option to use a virtual wallet for online and offline transactions.
Garanti Bank’s iGaranti app contains a feature that provides users with personalized deals and offers based on their shopping and spending habits.
How can IHG steal share of business from rival brands for good? By identifying rival brands' highest value customers in IHG’s database and inviting them into a secret agent mission with a final prize payout. The mission? Crack open a steel suitcase by completing a multitude of tasks which included experiencing IHG’s loyalty program and hotel stays in their portfolio.
United Methodist Communications shared the results of its Imagine No Malaria campaign with Methodist Church leaders at its annual conference.
Adcentricity developed a mobile campaign to drive customers to Canadian convenience stores.
Jelmar used inMarket’s app to drive sales of its cleaning product CLR by adding a gaming component to the shopping experience.
Intel UK used a first-of-its-kind mobile campaign to reverse declining brand measurements and prove its speed and innovation could enhance the lives of Generation Y consumers.
Intel harnessed the love of music and Pandora’s popularity with fans to increase awareness of its new laptop, the Ultrabook.
Through data mining of current customers, focus group testing among competitive customers, and pre-stay and post-stay customer surveys, we uncovered that there was a large untapped market of customers that generally book at the last minute for either business or leisure.
Avis launched an interactive iPad advertising app that enabled business travelers to celebrate their own space while hitting the open road.
Swiss bank PostFinance made a successful foray into the digital goods market with the development and launch of an iTunes credit-purchasing functionality for its mobile banking app.