Digital, Social & Mobile Marketing
In March 2009, Detroit Public Schools (DPS) was facing bankruptcy, a $305 million deficit, a decade-plus of substantially declining enrollment, and now the public backlash of closing 29 schools. DPS families didn't need ads, they needed a movement. They got one. Results exceeded their enrollment projections and generated $49 million in funding — necessary for financial viability.
Mahou-SanMiguel designed a penalty shoot-out game to promote the brand’s sponsorship of top-ranked Spanish soccer teams.
For the first time in history, 50 percent of the global population lives in cities. While this is a major business opportunity for IBM, there are many challenges to overcome. The solution was a modern educational program aimed to elevate the practice of city leadership, the role of IBM within it, and the value it creates for citizens.
Garanti Bank in Turkey built a mobile app that provides customers with a number of resources, including person-to-person transfers, financial coaching and advice, and exclusive personalized offers from brands.
Garanti Bank’s iGaranti app offers its consumers many different financial services, including the option to use a virtual wallet for online and offline transactions.
Garanti Bank’s iGaranti app contains a feature that provides users with personalized deals and offers based on their shopping and spending habits.
How can IHG steal share of business from rival brands for good? By identifying rival brands' highest value customers in IHG’s database and inviting them into a secret agent mission with a final prize payout. The mission? Crack open a steel suitcase by completing a multitude of tasks which included experiencing IHG’s loyalty program and hotel stays in their portfolio.
United Methodist Communications shared the results of its Imagine No Malaria campaign with Methodist Church leaders at its annual conference.
Adcentricity developed a mobile campaign to drive customers to Canadian convenience stores.
Jelmar used inMarket’s app to drive sales of its cleaning product CLR by adding a gaming component to the shopping experience.
Intel UK used a first-of-its-kind mobile campaign to reverse declining brand measurements and prove its speed and innovation could enhance the lives of Generation Y consumers.
Intel harnessed the love of music and Pandora’s popularity with fans to increase awareness of its new laptop, the Ultrabook.
Through data mining of current customers, focus group testing among competitive customers, and pre-stay and post-stay customer surveys, we uncovered that there was a large untapped market of customers that generally book at the last minute for either business or leisure.
Avis launched an interactive iPad advertising app that enabled business travelers to celebrate their own space while hitting the open road.
Swiss bank PostFinance made a successful foray into the digital goods market with the development and launch of an iTunes credit-purchasing functionality for its mobile banking app.
To mitigate unemployment rates in the construction industry during the recession, the International Union of Painters and Allied Trades delivered localized job alerts right to workers’ phones via text.
Ford used an interactive iPad magazine ad to promote the new version of its Focus ST model in China.
Paramount Pictures placed an ad inside the BBC Top Gear app to promote its new film Jack Reacher.
If the most exciting thing about vacation planning is imagining the experience, why not play up the fun ahead? Introducing Get Away With It, the first-ever live online game show that utilized cutting-edge technology to create a new form of branded entertainment.
In 2011, John Frieda launched Precision Foam Colour, its first-ever home hair color. The marketplace had historically been a duopoly ruled by industry giants L’Oréal and Clairol and research showed that women were reluctant to try new brands. Despite these obstacles, PFC set out to become the #1 foam based on market share and trial data.