Digital, Social & Mobile Marketing
La Redoute, a French company, developed a mobile app in order to become more involved in the world of mCommerce.
Mizuno had just seven percent brand favorability, a running shoe that felt hard and stiff on the sales floor and one percent of the industry's ad spend to work with. But they knew that runners would prefer Mizuno shoes if they could just TRY them instead of merely TRY THEM ON. When a word-of-mouth campaign called The Mezamashii Run Project put shoes on running feet, both favorability and store sales increased.
Michelin needed a way to boost engagement on its mobile site, so it created a new, more adaptive site to address the problem.
To promote its Microsoft Dynamics product among business decision-makers, Microsoft created an app that generated nametags for users based on their skills and achievements, not job titles.
Miller Lite created a mobile ad that housed a shuffleboard game to raise awareness of its new Pilsner bottle.
In 2012, Trayvon Martin, an unarmed African-American teen wearing a hooded sweatshirt, was shot and killed by George Zimmerman, a self-appointed neighborhood watch coordinator, who then confessed to the shooting. People were outraged at the lack of responsible official action and so they created a movement with goal of achieving social justice for Trayvon.
With the launch of the Countryman, MINI had big news. The new bigger model had the potential to grow the brand by 3x, yet, without seeing it in person, prospects couldn't tell how much bigger it was in either size or attitude. The MINI and KISS Rock the Rivals campaign gave people a reason to look closely at the Countryman and test drive one at the dealers, all while benefiting UNICEF.
In 2010, MINI was faced with a dramatically repressed market and no new product news. Our task was to create a campaign that would drive deep engagement around the strategy that MINI was a feisty way to move through an increasingly serious world. The idea to challenge an icon of seriousness, Porsche, to a race was born.
MLB 09 traditionally set the standard for baseball gaming titles. In 2009, it was faced with launching a game with moderate development gains but no real news. To create differentiation, it had to aggressively own authenticity in a way that felt "of baseball." Its strategy was to feature one of the game's brightest stars, Dustin Pedroia, and talk about the game within the game.
313@Somerset devised a way to increase foot traffic in its mall by creating a geo-targeted app for nearby consumers.
AKQA worked with the Pacific Chamber Orchestra to create a new orchestra for Christmas based entirely on mobile phones.
The Broadway play MAMMA MIA! combined location-based mobile targeting with out-of-home advertising to drive ticket sales among New York City tourists.
Minivans have always gotten a bad rap, but with the redesigned Sienna, Toyota is changing that perception. The challenge was to make the Sienna stand out from the pack and, if possible, become the minivan of choice because parents actually like it.
In a world of daily hotel discounts, Embassy Suites Hotels took the road less traveled. Instead of buying the business, they set out to earn it by building the value of the brand. The campaign drove a 3.4 percent increase in YOY bookings, and exceeded goals in both brand advocacy and brand linkage.
To become more relevant with teens in the run-up to the 2012 Olympic Games, Coca-Cola launched an app allowing teens to create their own music from the sounds of sport.
MTG, a global leader in wear parts for earthmoving machinery, created an app to aid its sales force and enhance customer support.
Perfetti Van Melle India leveraged the mobile instant messenger service Nimbuzz! to drive engagement in a promotional contest for its Mentos brand.
Inuit used text messaging to remind people to file their taxes early and to inform them of when they could expect their refunds.
Wendy’s created an app that allowed consumers to pre-order and pre-pay for meals that met their nutritional needs.
LensCrafters reduced returns and increased satisfaction with a custom-built digital mirror installation that let customers see photos of themselves in a selection of new frames.