Digital, Social & Mobile Marketing
Capitalizing on a spike in mobile website traffic, Krispy Kreme created a responsive website and an app to alert consumers when the Hot Light at the local store comes on.
L’Oréal Paris went to great lengths to optimize its website across all devices and create a personalized experience as unique to each of its visitors as their own beauty.
LadyLucks, a mobile-only U.K. casino, used four different marketing initiatives to drive traffic to its site and increase revenue.
Bravo’s ninth season of Top Chef added a cross-media integration to complement the on-air TV show, increase buzz, and engage viewers.
Adult woman love their lattes. And lattes contain twice as much milk as coffee! To boost retail sales, we inspired shoppers to rethink their lattes and showed them an easy way to make them at home.
In 2008, IBM recognized a unique opportunity to provide new leadership where leadership was urgently needed. Specifically, to educate the world of the fact that the technology existed today work better. Work SMARTER. As a result: the Smarter Planet strategy has expanded IBM's market potential by as much as 40 percent globally, or $2.3 billion dollars.
Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.
To demonstrate the superior quality of photos from Samsung’s Galaxy Camera over pictures from simple Android phone cameras, a social media photo campaign highlighted consumer photos and a feeling of online stardom.
Google created an innovative app to help house hunters choose the neighborhood that best suited their tastes and lifestyles.
Pepsi used a streamlined mobile site attached to ads to increase user engagement with the brand and its various social media sites.
Choice Hotels partnered with Major League Baseball to deliver a live game interactive app to drive brand awareness and consumer engagement.
Magnum Mini enticed busy consumers to make the time for small pleasures by creating a mobile app personality test that matched consumers with their ideal Magnum flavor.
To improve participation in its annual Dream Prize competition, Magnum launched a multi-format interactive campaign featuring the popular Turkish actor Kivanç Tatlituğ.
Magnum premium ice cream sponsored paid TV programs in Turkey, granting free access to fans’ favorite shows.
The convention-defying brand vitaminwater used mobile social media to “make boring brilliant” by responding to tweets about boredom with brilliant ideas.
For Sauza Sparkling Margaritas to interact with consumers and build a database of potential customers, an in-store tablet campaign called “Make it With a Lifeguard” was designed to appeal especially to women aged 25 to 40.
At a time of great need, facing a problem of daunting scale, the barrier that nothing can end hunger was turned on its head to become a brand and a rallying cry for the state of Rhode Island. New distribution channels, new brands and new customers were all evidence that an idea can tackle even the biggest of problems.
Discover Boating, a boating awareness and general interest group charged with promoting this recreational pastime, faced a tough challenge when the economy plummeted and sent boat sales into a downward spiral. The group's main mission was to revive the boating lifestyle and generate leads by putting the blast back into boating.
Norton partnered with the movie Man of Steel to drive mobile usage of its anti-virus products.
Canned food has come to seem low-quality and highly-processed. To bring Campbell's Condensed soup from the dusty recesses of Baby Boomers' pantries, and onto their tables, we had to dispel many, many misperceptions. Significant changes in Boomer's perception of Campbell's Condensed lead to +.10 percent growth in share.