Digital, Social & Mobile Marketing
By using a limited budget creatively and leveraging strategic partnerships, DocuSign saw success with an integrated marketing campaign for a product update.
In 2008, Pup-Peroni faced 20 straight months of declining share with their primary competitor dominating the marketplace in both share of media and consumer perception. Pup-Peroni was repositioned to evoke a more emotionally relevant relationship connected to an ownable reason to buy.
In Argentina, Nestlé/Nescafé created a mobile advergame based on the popular Candy Crush game to positively highlight its Dolce Gusto brand.
Safeway’s Chicago-area grocery chain subsidiary created a mobile app to provide customizable discounts, make grocery lists, and support its loyalty program.
Sears had experienced 10 years of downward momentum at back-to-school. To reverse that trend we embodied the Tween values of collaboration, participation and sharing. Within the first 2 months of the program, we reversed negative trends and got 1.6 million hits to the website.
Google built a business around helping people find things and, as mobile usage skyrockets, those searches are increasingly coming from mobile phones. Yet 80 percent of U.S. small businesses lag behind their customers in mobile adoption. Google wanted to spread the word that mobilizing is important and provide tools to take action.
With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.
Doritos leveraged the mobile gaming trend in a campaign designed to generate awareness and instill demand for its U.K. dip product line.
Dove Clear Tone deodorant developed a mobile ad that contained a game designed to engage female consumers.
Dove Hair used the privacy of mobile to engage women about its new treatment for female hair loss.
Samsung India partnered with Draw Something to create an app to showcase the features of the new Galaxy SIII smartphone.
Telia launched a SMS-based campaign to engage with video game players and offer them a chance to win VIP tickets to Dreamhack.
Coca-Cola launched an integrated awareness campaign with a text-to-win element in Angola.
Ford was in dire need of a makeover. The launch of Drive one gave Ford a new voice; real people telling their real stories. Since the campaign began, Ford has seen 3 years of steady market share growth, stopping a 14 year slide.
Ford Motor Company was looking for a creative way to get people who normally wouldn't set foot in a dealership to test-drive its vehicles. In response, Team Detroit created Drive One 4 UR School — a program that would take the test-drive out of the showroom, bring it to the dealership and do so in a meaningful way.
A Dallas-based dentist used location-based mobile advertising on Pandora Internet radio to target and engage nearby prospects.
National Geographic channel created a tablet app to help drum up exposure for its Killing Lincoln factual drama.
Capitalizing on the success of the hit TV show Duck Dynasty on A&E, the show’s stars built the ultimate digital app for duck hunters.
Dunkin’ Donuts created a rich media mobile advergame to educate users about its iced coffee flavor customization options.
Eaton developed a mobile app to improve the functionality of its sales force and make it easier for its customers to locate information.