Digital, Social & Mobile Marketing
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Toyota: Digital Strategy Case Study
Kimberley Gardiner, national digital & mobile strategy manager at Toyota Motor Sales, discussed Toyota’s digital strategy behind the re-launched website.
Walmart’s Game-Changing Innovation Approach
Stephen Quinn, EVP and chief marketing officer at Walmart, shared his team’s three-pronged approach to innovation and how Walmart is leading from the front with key initiatives like “SoLoMo.”
Research Report: 2012 ANA Q4 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
GfK MRI: Top Interactive Magazine Ads on Tablets
In the 12th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on tablet magazine ads which generated the most reader interaction.
CES Topline: What Marketers Need to Know
Shelly Palmer, consultant, business advisor, and author of Digital Wisdom, gave a high-level recap of key learnings, trends, and implications for marketers from the 2013 International Consumer Electronics Show (CES).
CES Topline: What Marketers Need to Know
Shelly Palmer, consultant, business advisor, and author of Digital Wisdom, gave a high-level recap of key learnings, trends, and implications for marketers from the 2013 International Consumer Electronics Show (CES).
Davis & Gilbert LLP: FTC Amends COPPA to Strengthen Children’s Privacy Protections
In this advertising alert Davis & Gilbert LLP provides updates to marketers on recent Federal Trade Commission (FTC) amendments to the Children’s Online Privacy Protection Act (COPPA).
Frankfurt Kurnit Klein & Selz PC: User-Generated Content Checklist
This checklist from Frankfurt Kurnit Klein & Selz PC outlines legal considerations for marketers who are interested in incorporating user-generated content into their advertising.
GfK MRI: Most-Read Magazine Ads on Tablets
In the 11th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on the most-read magazine ads on tablets.
Key Findings Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Key Findings Report includes results from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Research Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Research Report includes findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Crafting Your Social Media Strategy
This article outlines how marketers can get started in social media. A case study from Intel is also shared.
Tips for Creating the Best Social Content for Your Communities
To create social media content, marketers should consider not automating their posts, keeping status updates short, and using an editorial calendar.
An Exploration of Online Advertising Effectiveness
This analysis from Insight Express aims to explore how campaign effectiveness has changed over the past few years, how those results vary by industry, and how frequency plays a role in advertising effectiveness.
Google: The Evolving Media Landscape
Brian Jackson, head of industry, financial services, Google, discussed how the rising trend of the always-on consumer is having a dramatic impact on marketing and advertising.
Google: The Evolving Media Landscape
Brian Jackson, head of industry, financial services, Google, discussed how the rising trend of the always-on consumer is having a dramatic impact on marketing and advertising.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Executives from Krispy Kreme and Barkley (its agency) discussed how Krispy Kreme integrated its brand icons into social media, online, and mobile programs aimed at Millennials.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
