Digital, Social & Mobile Marketing

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Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On

Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.

Warc Briefing: Twitter

This report from Warc provides marketers with a crash course in Twitter 101.

Yahoo!: Ethnicity in the Digital Age

Edwin Wong, director, B-to-B strategic research and insights Yahoo! Inc., presented essential statistics for understanding the changing face of America and establishing best practices in multicultural marketing.

Yahoo!: Ethnicity in the Digital Age

Edwin Wong, director, B-to-B strategic research and insights Yahoo! Inc., presented essential statistics for understanding the changing face of America and establishing best practices in multicultural marketing.

Google: How to Connect with the Digital Latino at the ZMOT

Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.

Google: How to Connect with the Digital Latino at the ZMOT

Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.

Google: How to Connect with the Digital Latino at the ZMOT

Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.

Research Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results

This Research Report includes findings from an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.

American Licorice: Facebook Advertising Case Study

Michael Kelly, consumer communications manager, American Licorice, and Madalyn Friedman, marketing insights manager, American Licorice, presented a case study on their recent Facebook advertising campaign.

IBM: Building a Social Intelligence System

Ranjun Chauhan, digital and social intelligence strategy, IBM Corporation, discussed how IBM uses social media analytics as intelligence to transform their business.

IBM: Building a Social Intelligence System

Ranjun Chauhan, digital and social intelligence strategy, IBM Corporation, discussed how IBM uses social media analytics as intelligence to transform their business.

Making Mobile Happen in Pharmaceutical Marketing

Jose Cornejo, Mobile Health, Augme Tech, and Michelle Monte, account supervisor, Augme Mobile Health, Augme Tech, discussed how pharmaceutical companies can get involved in the mobile space.

Making Mobile Happen in Pharmaceutical Marketing

Jose Cornejo, Mobile Health, Augme Tech, and Michelle Monte, account supervisor, Augme Mobile Health, Augme Tech, discussed how pharmaceutical companies can get involved in the mobile space.

Social Media: Opportunities and Challenges for the Pharmaceutical Industry

Keri S. Bruce, associate, ReedSmith, discussed the challenges facing pharmaceutical companies that are trying to enter the world of social media.

Social Media: Opportunities and Challenges for the Pharmaceutical Industry

Keri S. Bruce, associate, ReedSmith, discussed the challenges facing pharmaceutical companies that are trying to enter the world of social media.

Update on ICANN gTLD Program

Amy S. Mushahwar, associate, Reed Smith LLP, discussed how the proposed ICANN gTLD program poses a large threat to consumers for increased fraud.

Update on ICANN gTLD Program

Amy S. Mushahwar, associate, Reed Smith LLP, discussed how the proposed ICANN gTLD program poses a large threat to consumers for increased fraud.

Mobile Market Research

Joy Liuzzo, vice president, InsightExpress, shared lessons InsightExpress has learned from conducting over 200 mobile studies since 2007.

Mobile Market Research

Joy Liuzzo, vice president, InsightExpress, shared lessons InsightExpress has learned from conducting over 200 mobile studies since 2007.

Primed for Takeoff

As brands accelerate the use of videos to reach consumers, spending on mobile video advertising is projected to skyrocket. Learn how brands are harnessing the power of mobile video and putting it into action.

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