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Search returned: 341 document(s).
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Unleashing Strategic Potential for Mid-Level Agencies
Industry Insights March 13, 2024One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.
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Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast March 6, 2024Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
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Salary Benchmarks & Hiring Trends
ASK Answers February 23, 2024What are current marketing salary benchmarks and hiring trends?
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The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024
Knowledge Partners February 22, 2024Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Event Recaps February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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How to Know What Is AI Content and What Isn’t
Event Recaps February 14, 2024Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.
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Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach
Event Recaps February 1, 2024Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.
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Ally Financial’s Excellence in Marketing Analytics Growth
Conference Session Videos January 25, 2024In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.
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Ally Financial’s Excellence in Marketing Analytics Growth
Event Recaps January 25, 2024To measure the effects of its spend, Ally Financial teamed up with TransUnion and the MMA to conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.
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Six Tips for a Brand Transformation Led by Marketing Operations
Event Recaps January 23, 2024Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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Six Tips for a Brand Transformation Led by Marketing Operations
Conference Session Videos January 23, 2024In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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Conference Budget Template
Tools January 21, 2024Use this template to keep track of your conference costs.
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Content Marketing Budget Template
Tools January 21, 2024Use this template to set and track your content marketing budget.
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Marketing Budget Template
Tools January 21, 2024Use this template to set and track your overall marketing budget.
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Marketing Communications Budget Template
Tools January 21, 2024Use this template to set and track your MarCom budget.
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Online Community Budget Template
Tools January 21, 2024This tool will help you estimate and evaluate the costs of your online community.
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Product Development Budget
Tools January 21, 2024A budget template for product development that compares with previous versions of the product.
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Project Budget Template
Tools January 21, 2024Use this template to set and track your overall project budget.
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Public Relations Budget Template
Tools January 21, 2024A budget template that details the expected costs for your PR program and generates charts.
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Social Media Marketing Budget Template
Tools January 21, 2024Use this tool to set and track your social media budget.
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