Gaming
BrightLine Consumer Behavior Brief: Gamers
BrightLine provides insight on the potential for reaching gamers via advanced television advertising.
Toyota Case Studies: Prius Goes Plural & The Camry Effect
Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A., Inc., and Uwe Gutschow, director, brand participation, Saatchi & Saatchi, LA, presented case study examples on their use of social media in the launch campaigns for Toyota’s Prius family of vehicles and the new Camry.
Toyota Case Studies: Prius Goes Plural & The Camry Effect
Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A., Inc., and Uwe Gutschow, director, brand participation, Saatchi & Saatchi, LA, presented case study examples on their use of social media in the launch campaigns for Toyota’s Prius family of vehicles and the new Camry.
Electronic Arts: Being Social to Drive Engagement and Add Value
Dave Madden, senior vice president, global media solutions, Electronic Arts, discussed the ways in which marketers are utilizing social games to bring powerful, in-demand content to the gaming audience while reaching their target demographic and building brand affinity and engagement.
Digital, Social, Mobile, and the Law: What Marketers Need to Know
Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile.
Digital, Social, Mobile, and the Law: What Marketers Need to Know
Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile.
How to Make a Good Digital Game
Christian Meyer, senior vice president and general manager, GSN Digital Solutions shared proven techniques for creating a hit online game.
How to Make a Good Digital Game
Christian Meyer, senior vice president and general manager, GSN Digital Solutions shared proven techniques for creating a hit online game.
Unilever Enters the Man Cave
Katie Willoth, communications channel manager, Unilever North America, and Ritu Trivedi, managing partner, media director, Mindshare Interaction, discussed the creation of Unilever’s “Man Cave,” a branded gaming experience.
Research Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Research Report includes findings from an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
Online Gaming Best Practices
Peter Blacklow, EVP, GSN Digital, and Matt Story, director, Denuo, shared online gaming best practices and discussed the alignment between the medium (digital games) and the communication platform (marketing).
Online Gaming Best Practices
Peter Blacklow, EVP, GSN Digital, and Matt Story, director, Denuo, shared online gaming best practices and discussed the alignment between the medium (digital games) and the communication platform (marketing).
Electronic Arts: The Expansion of Social Gaming
Bertram Chan, senior manager, strategic partner, Playfish, Electronic Arts, and Aaron Lassila, director, global media sales, Electronic Arts, discussed the evolution of the social gaming marketplace, highlighting brand integrations within the popular Sims Social game.
Electronic Arts: The Expansion of Social Gaming
Bertram Chan, senior manager, strategic partner, Playfish, Electronic Arts, and Aaron Lassila, director, global media sales, Electronic Arts, discussed the evolution of the social gaming marketplace, highlighting brand integrations within the popular Sims Social game.
One in Four U.S. Internet Users Are Social Gamers
According to eMarketer, the online gaming marketplace will reach 61.9 million users by the end of 2011.
Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Activision: Content Collaborations—Growing ROI Through the New Co-Marketing Partnership Philosophy
Geoff Carroll, Global Brand Director, Call of Duty, Activision, Dan Shaffer, Lead-Partnerships, Call of Duty, Activision, and Amy Stetter, VP, Media & Engagement, Activision, discussed their successes with the Call of Duty video game through a co-marketing partnership with the Jeep brand.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
