Gaming
GfK MRI: Tablet Owners’ Gaming Habits
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets.
BrightLine: Reaching the Elusive Young Adult Male
In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.
100 Content Marketing Examples
In this guide the Content Marketing Institute provides 100 useful content marketing examples from companies of various sizes, locations, and industries.
Electronic Arts: The Mobile Explosion
Dave Madden, senior vice president, global media solutions at Electronic Arts, discussed how brands can reach a large global audience in a scalable and measureable way by integrating with the gaming experience.
CES Topline: What Marketers Need to Know
Shelly Palmer, consultant, business advisor, and author of Digital Wisdom, gave a high-level recap of key learnings, trends, and implications for marketers from the 2013 International Consumer Electronics Show (CES).
CES Topline: What Marketers Need to Know
Shelly Palmer, consultant, business advisor, and author of Digital Wisdom, gave a high-level recap of key learnings, trends, and implications for marketers from the 2013 International Consumer Electronics Show (CES).
American Express: Insights from a Creative Visionary
Abbey Klaassen, editor, Advertising Age, led a discussion with Leslie Berland, SVP, digital partnerships and development, American Express, on American Express’ evolutionary journey in social media.
Get Your Game On
Advertisers have always found creative ways to generate a sense of value around their goods and services, but thanks to the explosion of digital video games, companies are delivering benefits on a whole new level. Learn how a number of brands are generating buzz with digital games.
Zynga Leans Back with Mobile Gaming
Julie Shumaker, vice president, brands in play, Zynga, discussed how gaming is a valuable and growing channel for advertisers to spend quality time with engaged consumers.
Davis & Gilbert LLP: Court Rejects Federal Criminal Charges Against Host of Online Poker Games
In this advertising alert, Davis & Gilbert LLP discusses the implications of a recent decision which overturned federal criminal charges against the host of an online poker gaming site.
Activision Builds Buzz and Community Through Gaming and Social Media
Jonathan Anastas, vice president, global head of digital and social media, Activision, discussed how Activision successfully leverages social media to build fans and engagement, and provided details from their most recent and exciting event for the launch of Call of Duty XP.
United Airlines: Advergaming Case Study
Aaron Stash, brand manager, United MileagePlus, discussed how United Airlines’ Optathlon campaign used mobile advergaming to engage its customers with real-world rewards, while raising awareness and driving revenue on ancillary travel products.
United Airlines: Advergaming Case Study
Aaron Stash, brand manager, United MileagePlus, discussed how United Airlines’ Optathlon campaign used mobile advergaming to engage its customers with real-world rewards, while raising awareness and driving revenue on ancillary travel products.
Gaming: A New Consumer Touch Point
Games are mass media properties that offer new opportunities for brands and advertisers. This ANA Insight Brief provides an overview of the different gaming platforms and best practices for reaching this growing market. Case studies from Chicken of the Sea and Honda demonstrate how to integrate brands into social games to achieve hard dollar results.
BrightLine Consumer Behavior Brief: Gamers
BrightLine provides insight on the potential for reaching gamers via advanced television advertising.
Toyota Case Studies: Prius Goes Plural & The Camry Effect
Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A., Inc., and Uwe Gutschow, director, brand participation, Saatchi & Saatchi, LA, presented case study examples on their use of social media in the launch campaigns for Toyota’s Prius family of vehicles and the new Camry.
Toyota Case Studies: Prius Goes Plural & The Camry Effect
Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A., Inc., and Uwe Gutschow, director, brand participation, Saatchi & Saatchi, LA, presented case study examples on their use of social media in the launch campaigns for Toyota’s Prius family of vehicles and the new Camry.
How to Make a Good Digital Game
Christian Meyer, senior vice president and general manager, GSN Digital Solutions shared proven techniques for creating a hit online game.
How to Make a Good Digital Game
Christian Meyer, senior vice president and general manager, GSN Digital Solutions shared proven techniques for creating a hit online game.
Unilever Enters the Man Cave
Katie Willoth, communications channel manager, Unilever North America, and Ritu Trivedi, managing partner, media director, Mindshare Interaction, discussed the creation of Unilever’s “Man Cave,” a branded gaming experience.
