Gaming
Warner Bros.: Putting the Message on All Screens
Jill Allemand, vice president, integrated marketing, Warner Bros. Worldwide Television Marketing, shared three examples of successful product integrations facilitated by Warner Bros. with TV shows on FOX, CBS, and the CW.
Online Gaming Best Practices
Peter Blacklow, EVP, GSN Digital, and Matt Story, director, Denuo, shared online gaming best practices and discussed the alignment between the medium (digital games) and the communication platform (marketing).
Online Gaming Best Practices
Peter Blacklow, EVP, GSN Digital, and Matt Story, director, Denuo, shared online gaming best practices and discussed the alignment between the medium (digital games) and the communication platform (marketing).
One in Four U.S. Internet Users Are Social Gamers
According to eMarketer, the online gaming marketplace will reach 61.9 million users by the end of 2011.
Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Activision: Content Collaborations—Growing ROI Through the New Co-Marketing Partnership Philosophy
Geoff Carroll, Global Brand Director, Call of Duty, Activision, Dan Shaffer, Lead-Partnerships, Call of Duty, Activision, and Amy Stetter, VP, Media & Engagement, Activision, discussed their successes with the Call of Duty video game through a co-marketing partnership with the Jeep brand.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
How Chicken of the Sea Engages Moms Through Gaming and Social Media
Erin Mrozek, consumer marketing manager, Chicken of the Sea, and Davin Myoshi, vice president, GSN Social Games, discussed how Chicken of the Sea worked with GSN.com to reach today’s digital mom through gaming, social media, and online programs.
How Chicken of the Sea Engages Moms Through Gaming and Social Media
Erin Mrozek, consumer marketing manager, Chicken of the Sea, and Davin Myoshi, vice president, GSN Social Games, discussed how Chicken of the Sea worked with GSN.com to reach today’s digital mom through gaming, social media, and online programs.
Honda Case Study: Social Media and Gaming
Alicia Jones, social media at American Honda Motor Co., Inc., discussed how the brand leverages social gaming and shared case studies on its recent campaigns on Facebook.
Honda Case Study: Social Media and Gaming
Alicia Jones, social media at American Honda Motor Co., Inc., discussed how the brand leverages social gaming and shared case studies on its recent campaigns on Facebook.
Coca-Cola: Transforming Experience through Mobile
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
Coca-Cola: Transforming Experience through Mobile
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
Army Gaming and New Media
Lieutenant Colonel Steven T. Fischer, digital program manager, new media concepts at the Office of the Assistant Secretary of the Army (Manpower and Reserve Affairs), and Eric Johnson, president of Ignited, discussed how the U.S. Army uses gaming to build awareness and encourage people to connect with its distinctive brand.
Social Gaming: Virtual Crops Yield Real Profits
Paul Verna, senior analyst, eMarketer, shared some enlightening statistics about the rapid growth of social gaming.
Social Gaming: Virtual Crops Yield Real Profits
Paul Verna, senior analyst, eMarketer, shared some enlightening statistics about the rapid growth of social gaming.
Gaming: Innovative New Customer Touchpoint
Mike Vorhaus, president of Magid Advisors, provided high-level insights on the escalating interest consumers have in gaming and discussed activity surrounding television game shows, television reality/competition shows, and online games.
Gaming: Innovative New Customer Touchpoint
Mike Vorhaus, president of Magid Advisors, provided high-level insights on the escalating interest consumers have in gaming and discussed activity surrounding television game shows, television reality/competition shows, and online games.
