Search Marketing Knowledge Center

Shell Partners with Fortnite Creators to Bridge the Digital and Real Worlds

REGGIE Awards April 17, 2024

To showcase its new premium fuel brand, Shell partnered with a group of <em>Fortnite</em> creators to develop game maps that would demonstrate both the beauty of the world and the power of the new fuel to take drivers where they wanted.

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This Ice Cream Brand Remixed Video Games to Achieve Stellar Business Results

REGGIE Awards April 17, 2024

Keying in on Singaporeans’ passion for gaming and winning, ice cream brand Magnum developed a series of remixed video games, available online and in a customized arcade, to promote its 2023 flavor remixes and recapture the hearts and minds of customers.

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Marketing News Quiz for March 9, 2024

Marketing News Quiz March 9, 2024

Take a break from the sun and give this week's marketing quiz a go.

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In-Game Advertising Levels Up

B2C March 8, 2024

In-game advertising is going exceptionally well. Retailers and major brands are expected to pour $7.9 billion into mobile gaming advertising in 2024, up from $5.5 billion in 2021. To maximize ROI, marketers will need to max out their user experience stats.

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Gamification Vendor Evaluation

Tools January 15, 2024

Use this matrix to compare Gamification platforms based on your requirements.

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Infographic: The Business of Gamification

Tools January 11, 2024

This infographic provides statistics and best practices for gamification.

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Gamification Vendors Matrix

Tools January 8, 2024

Use this matrix to obtain information about key vendors in the Gamification technology space.

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Engaging Users with Gamification

Tools January 7, 2024

Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.

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Gamification Technology Overview

Tools January 7, 2024

Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

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Gamification System RFP Template

Tools January 1, 2024

Use this tool to help you design a Request for Proposal (RFP) for a Gamification platform.

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Using Cultural Relevance to Attract Next-Gen Gamers

Event Recaps December 4, 2023

Capcom shared how it worked with Nomadic Agency to reposition Street Fighter 6 as a social lubricant and more than just a fighting game.

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Accepting Ads for Highly Regulated Industries: The Media Company Perspective

Event Recaps November 16, 2023

Speakers from DLA Piper and Warner Bros. Discovery reviewed key considerations for media companies when deciding whether to air ads for highly regulated industries, such as real money gaming, gambling, cryptocurrency, and cannabidiol (CBD).

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How This Organization Saved Hundreds of Stray Cats with a Video Game

Behind the Campaign November 2, 2023

To combat a cat abandonment crisis in France, La Societé Protectrice des Animaux partnered with a video game company on a game that raised awareness, evoked strong emotions in young people, and helped over 900 cats get rescued.

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How Consumers Really Feel About Ads in Games

Industry Insights October 23, 2023

DISQO shared insights from a survey of over 28,000 consumers concerning how often they play video games, device preferences, and receptivity to in-game advertising. The study also dispelled demographics myths about gamers and provided recommendations to marketers trying to engage this increasingly diverse cohort.

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Zoetis Offers a Best of Breed in Gaming

B2 Awards September 8, 2023

To show cattle producers they need a better way to evaluate their breeding decisions, Zoetis developed Keep or Cull, a gamified experience that puts their eyes and instincts to the test.

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Gaming the Path to Cybersecurity Leadership

B2 Awards September 8, 2023

In a world facing a surge in cyberthreats, Microsoft embarked on a campaign to establish itself as a cybersecurity leader by engaging Information Security teams through a unique gamified experience, resulting in remarkable growth in software license purchases and active license usage.

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How This Company Promoted Drone Safety Through Gaming

B2 Awards September 5, 2023

FirstEnergy’s campaign elevated awareness of drone/powerline dangers and elevated positive sentiment for the brand. The campaign targeted U.S. customers across FirstEnergy’s footprint, as well as teens, tweens, and parents of teens/tweens who own a drone or are considering the purchase of a drone and safety-minded parents.

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Dell Creates a Gamified Educational Platform to Train Its Salespeople

B2 Awards September 5, 2023

Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.

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Expanding Perspectives and Dimensions: Exploring the Immersive Realm of In-Game Advertising Measurement

Conference Session Videos August 22, 2023

In this video, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.

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Accor Teams with DJ Snake for a Promotional Video Game

Smarties Awards July 24, 2023

To promote a loyalty program, Accor leveraged a partnership with DJ Snake to create an updated version of a popular French video game, with gameplay elements referencing the hotels and the DJ.

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