Integrated Marketing
PowerPresentation: 2011 Marketers’ Top Concerns Survey
This collection of data charts represent findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
Too Much Data?
While the reams of new data can be difficult to manage, harvesting it can lead to more effective marketing campaigns. Learn how data analysis led to the "Green Line" campaign from Fidelity.
Trending Upward
New ANA research reveals that marketers are developing and executing more effective integrated marketing plans.Even though IMC programs are more effective today than in years past and provide greater value to an organization, the survey found that several challenges remain.
Bank of America: Integrated Marketing is the Key to Reaching Customers
Marci Raible, senior vice president, enterprise media, Bank of America, described how the company changed its internal processes for integrated planning to yield successful results.
Disney Parks: "Let the Memories Begin" Campaign
Tom Aronson, Carole Munroe, and Joe Rand of Walt Disney Parks and Resorts discussed how they extended the "Let the Memories Begin" campaign to drive higher levels of engagement and spark greater urgency to visit Disney parks during 2012.
Disney Parks: "Let the Memories Begin" Campaign
Tom Aronson, Carole Munroe, and Joe Rand of Walt Disney Parks and Resorts discussed how they extended the "Let the Memories Begin" campaign to drive higher levels of engagement and spark greater urgency to visit Disney parks during 2012.
Integrated Marketing Drives Overall Business Results for International Speedway Corporation
Kerry Camisa, director, digital marketing, and Jim Cavedo, senior director, consumer marketing, International Speedway Corporation, discussed how the company employs integrated marketing throughout their organization to drive overall business results.
Integrated Marketing Drives Overall Business Results for International Speedway Corporation
Kerry Camisa, director, digital marketing, and Jim Cavedo, senior director, consumer marketing, International Speedway Corporation, discussed how the company employs integrated marketing throughout their organization to drive overall business results.
Walmart: Every Cart Tells a Story Across Multiple Channels
Greg Warren, vice president, creative marketing, Walmart, and Sydney Norton, senior vice president, group managing director, The Martin Agency, shared the behind-the-scenes story of how the world's largest retailer catapulted the cart from the store aisles to the center of Walmart's marketing campaign.
Integrated Marketing
In this presentation, ANA shared the results of their survey on integrated marketing and discuss its implications for marketers.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Integrated Marketing — Barriers and Opportunities
Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.
Integrated Marketing — Barriers and Opportunities
Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Honda Case Study: Building a Brand with New Media
Tom Peyton, senior manager, national advertising, American Honda Motor Company, Inc., discussed how Honda leveraged social media to launch three successful advertising campaigns, while saving tens of thousands of dollars in advertising expenditures.
Integrated Marketing
In this presentation, ANA shared the results of their survey on integrated marketing and discuss its implications for marketers.
Research Report: Integrated Marketing, 4th Edition
This Research Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
Integrated Marketing: Barriers and Opportunities
This compilation of resources on integrated marketing contains information culled from recent ANA surveys and member case studies, including Welch’s, Bolthouse Farms, Kraft, and American Family Insurance. The challenges facing integrated marketing and best practices for overcoming them are also shared.
