Integrated Marketing
Winning at Integration
The best practices for improving client/agency integration that are featured in this report from R3:JLB were inspired by conversations with 20 agency CEOs and some of the nation’s top marketers.
USG Corporation Case Study: The Weight Has Been Lifted
Tanya Earley, director, channel and field marketing, USG Corporation, and Mark Joseph, senior manager, integrated marketing, USG Corporation, shared a case study on a recent b-to-b campaign, "The Weight Has Been Lifted,” aimed at introducing and enticing trial of a new lightweight wallboard.
Honey, I Shrunk the Marketing Message
This article from Merkle shares 10 tips for creating marketing messages that will resonate with today’s time-pressed consumer.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
5 Ways to Finish Strong in 2012
Marketing is a marathon, not a sprint, but maximizing brand value and equity demands a strong finish as the year winds down. Discover strategies marketers are embracing to make sure they finish strong in 2012.
Calvin Klein CK One: There Is More in One
Thomas A. Burkhardt, vice president, global marketing, Calvin Klein Fragrances & Cosmetics, Coty Prestige, discussed how Coty Prestige expanded Calvin Klein’s fragrance icon, CK One, into a multi-category lifestyle brand.
Calvin Klein CK One: There Is More in One
Thomas A. Burkhardt, vice president, global marketing, Calvin Klein Fragrances & Cosmetics, Coty Prestige, discussed how Coty Prestige expanded Calvin Klein’s fragrance icon, CK One, into a multi-category lifestyle brand.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
United Airlines: Advergaming Case Study
Aaron Stash, brand manager, United MileagePlus, discussed how United Airlines’ Optathlon campaign used mobile advergaming to engage its customers with real-world rewards, while raising awareness and driving revenue on ancillary travel products.
United Airlines: Advergaming Case Study
Aaron Stash, brand manager, United MileagePlus, discussed how United Airlines’ Optathlon campaign used mobile advergaming to engage its customers with real-world rewards, while raising awareness and driving revenue on ancillary travel products.
United Airlines: Team USA Sponsorship Case Study
Samantha Petti, senior manager of global advertising, United Airlines, Inc., discussed the “Fly Me to London” sweepstakes promotion that supported the company’s sponsorship of the US Olympic Committee.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
View and Do: A New Framework for Integrated Marketing
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
View and Do: A New Framework for Integrated Marketing
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
View and Do: A New Framework For Integrated Marketing
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.
