Integrated Marketing
First << 45678910 >> Last (23)
The Dial Corporation: A Roadmap for Integrated Marketing Success
Kara Tobin, director, media and integrated marketing at The Dial Corporation, discussed how the brand is working to develop a roadmap for success in integrated marketing and shared best practices and a case study for Purex.
The Dial Corporation: A Roadmap for Integrated Marketing Success
Kara Tobin, director, media and integrated marketing at The Dial Corporation, discussed how the brand is working to develop a roadmap for success in integrated marketing and shared best practices and a case study for Purex.
Managing Multiple Agencies
Laurie Coots, CMO, TBWA\, shared different models for managing multiple agencies, as well as questions marketers must ask themselves and answer before entering into a multiple agency relationship.
Why Disintegrated Marketing is so Easy and Integrated Marketing is so Hard
Tom Cunniff, director, interactive communications, Combe Inc., shared his thoughts on cross-agency integration.
Why Disintegrated Marketing is so Easy and Integrated Marketing is so Hard
Tom Cunniff, director, interactive communications, Combe Inc., shared his thoughts on cross-agency integration.
The Female Factor - Women at NBCU's Purchase Power and Influence Study
Janet Gallent, vice president, insights and innovation research - NBC Universal, presents insights from The Female Factor -- a custom study commissioned by women at NBCU, in partnership with GfK Roper.
Leveling the Playing Field for Magazines in the Marketing Mix Modeling: The Available Information Is Now up to the Task
Andrew Arthur, VP, market solutions at Mediamark Research & Intelligence (MRI), discussed a new syndicated product designed to improve the quality of magazine data for marketing mix modeling.
Integrating Brand Business and Design Strategy
Find out about strategy-led design from Prophet's Scott Davis and Peter Dixon with examples from Boeing to McDonald's to Walmart to Samsung.
Dan Germain at the 2010 ANA Brand Innovation Conference
Dan Germain, head of creative at Innocent Drinks, discussed how the brand is working to make its products interesting, not just healthy.
P&G's Jodi Allen at the 2010 Brand Innovation Conference
Jodi Allen, vice president, North America baby care, The Procter & Gamble Company, shares Pampers' strategy for connecting with new parents at the 2010 ANA Brand Innovation Conference.
Sandra Howard at the 2010 ANA Brand Innovation Conference
Sandra Howard, director of advertising, Southwest Airlines Co., discussed the strategy behind the airline's "bags fly free" messaging.
Steve Cannon at the 2010 ANA Brand Innovation Conference
Steve Cannon, vice president, marketing, Mercedes-Benz USA, discussed how Mercedes-Benz formed two online customer advisory councils and the impact that those groups have had on the brand.
IBM: Creating a Demand Acceleration System
Eric Andrews, VP, demand programs, strategy & management systems, IBM, discussed IBM's new demand acceleration system.
Optimizing Communications Strategy and Effectiveness
Ann Green, SVP, marketing solutions, Millward Brown, discussed how multimedia channel planning can help marketers ensure that consumers have balanced, positive associations with brands. A Nokia case study was also shared.
Campaign Talk: A Marketer's Guide to Political Lexicon
In his bestselling book Deconstructing Creative Strategy, Rich Feldman looks at the ways in which advertisers can use political tactics to enrich their marketing campaigns.
Don't Get Caught Up in Catch Phrases
In his bestselling book Deconstructing Creative Strategy, Rich Feldman explores the idea that advertisers have become too reliant on traditional methods of marketing thought.
Ten Ways to Lose a Prospect
In his bestselling book Deconstructing Creative Strategy, Rich Feldman takes a humorous look at the mistakes marketers sometimes make that can send their prospective consumers running in the opposite direction.
Media: Providing Unlimited Options for Marketers
This ANA Insight Brief contains information on the high cost of the digital media, the future of magazines, and the growth of out-of-home advertising, as well as ANA Member Case Studies from Car-X, Hewlett-Packard, and Miller High Life.
NBC Universal: Driving ROI through Customer Purchase Behavior Insights
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
NBC Universal: Driving ROI through Customer Purchase Behavior Insights
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
