Legal/Regulatory
Advertising Health-Related Benefits of Food and Dietary Supplements
John Villafranco, partner, Kelly Drye & Warren LLP, and Edward Shin, senior corporate counsel, Welch Foods Inc., examined recent enforcement and litigation trends in health-related advertising, including guidelines for weight loss claims, certain disease claims, and ingredient testing as claim substantiation.
Advertising Health-Related Benefits of Food and Dietary Supplements
John Villafranco, partner, Kelly Drye & Warren LLP, and Edward Shin, senior corporate counsel, Welch Foods Inc., examined recent enforcement and litigation trends in health-related advertising, including guidelines for weight loss claims, certain disease claims, and ingredient testing as claim substantiation.
Choices at the Technology Crossroads: Direct Traffic or Get Run Over
Matt Forsyth, vice president, Legal and assistant general counsel, Sapient, offered insight into some of the legal challenges posed by the technology onslaught and offered tips for handling the legal challenges ahead.
Choices at the Technology Crossroads: Direct Traffic or Get Run Over
Matt Forsyth, vice president, Legal and assistant general counsel, Sapient, offered insight into some of the legal challenges posed by the technology onslaught and offered tips for handling the legal challenges ahead.
Finances Under a Microscope: Get Ready for the Bureau of Consumer Financial Protection
Andrew Pincus, partner, Mayer Brown LLP, discussed the impact that the newly created Bureau of Consumer Financial Protection may have on the advertising industry.
Finances Under a Microscope: Get Ready for the Bureau of Consumer Financial Protection
Andrew Pincus, partner, Mayer Brown LLP, discussed the impact that the newly created Bureau of Consumer Financial Protection may have on the advertising industry.
Global Advertising Clearance in a Digital World
A panel of industry experts from New Zealand, Russia, the U.K., and Venezuela discussed the virtual potholes present in global digital campaigns and how they can be managed.
Hidden Liabilities in Media Offerings of Integration and Adjacencies
Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.
Hidden Liabilities in Media Offerings of Integration and Adjacencies
Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.
ICANN and You Can't
Chris Sloan, assistant vice president and senior corporate counsel, Liberty Mutual Group, and Elisa Cooper, director of product marketing, MarkMonitor discussed the latest news on the decisions by Internet Corporation for Assigned Names and Numbers' (ICANN) to expand top-level domains and put it in context, devoid of the hyperbole so often surrounding ICANN deliberations.
The Dos and Don'ts of Managing Talent Agreements
Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.
The Dos and Don'ts of Managing Talent Agreements
Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.
ANA Advocacy Update-Privacy and Behavioral Advertising
Dan Jaffe, SVP, ANA, updated the ANA’s Digital Marketing Committee, and the ANA’s Senior Marketers Think Tank Committee, on the industry’s self-regulatory efforts in the area of online behavioral advertising and the current political environment in Washington.
ANA Advocacy Update-Privacy and Behavioral Advertising
Dan Jaffe, SVP, ANA, updated the ANA’s Digital Marketing Committee, and the ANA’s Senior Marketers Think Tank Committee, on the industry’s self-regulatory efforts in the area of online behavioral advertising and the current political environment in Washington.
I Know Where You Will Be Next Summer and Other Mobile Marketing Myths
Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.
ANA Advocacy Update-Privacy and Behavioral Advertising
Dan Jaffe, EVP, ANA, updated the ANA’s Digital Marketing Committee on the industry’s self-regulatory efforts in the area of online behavioral advertising.
Legal Affairs: A Changing Environment
Topics covered in this ANA Insight Brief include self-regulation and online privacy issues, green marketing and the government, online behavioral targeting, and the emergence of cloud computing.
The Benefits of Closed Captioning Commercials
The ANA Production Management Committee recommends that all television commercials be closed captioned. Find out more.
Legal Toolkit
This ANA marketing toolkit contains interactive contracts, forms, and checklists from Douglas J. Wood's newly updated book, Please Be-Advised: An ANA Legal Reference Guide for the Advertising Executive that readers can use and personalize immediately.
Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims
John Feldman, partner at Reed Smith LLP, discussed revisions to the FTC's Green Guides.
