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  • Are Protected Audiences the Future?

    Industry Insights   March 28, 2024  

    Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?

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  • The American Consensus for Consumer Data Privacy, by the Numbers

    Money Slides   March 20, 2024  

    Marketing data provider Wiland shares an excerpt from a study by the Pew Research Center that quantifies the bipartisan support for consumer data privacy regulation.

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  • Making Media Sustainability a Priority

    Event Recaps   March 20, 2024  

    Speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.

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  • Balancing Act: Navigating Personalization and Privacy in Modern Marketing

    Industry Insights   March 19, 2024  

    Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.

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  • Programmatic Transparency: The $22 Billion Opportunity

    Industry Insights   March 15, 2024  

    By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.

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  • How to Weed Out Made-For-Advertising (MFA) Inventory

    Industry Insights   March 13, 2024  

    Yet another Adalytics report is shaking up the digital marketing community this week. The report highlights that, contrary to previous assurances by advertising giants, the scale of impressions driven by made-for-advertising (MFA) sites remains alarmingly large.

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  • It’s 2024 and The End of Cookies. So... What’s Next?

    Webinar Rewinds   March 13, 2024  

    In this webinar, explore how brands and publishers, and their agency and ad tech partners, should use the Digital Advertising Alliance Principles framework to continue to advance responsible data collection and use in an era of so much change in the area of privacy regulations.

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  • The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)

    Knowledge Partners   March 12, 2024  

    This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.

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  • The Big Tech/Media Tipping Point

    Knowledge Partners   March 6, 2024  

    Tensions between big tech and media have mounted for years. Adstra believes 2024 will be a tipping point.

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  • Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections

    Industry Insights   March 1, 2024  

    The 2024 U.S. election cycle will look unlike any that have come before it, right down to the ways in which political advertisers will reach and influence voters. While past election seasons have been defined by new and deeper investments in mobile and social channels, 2024 is poised to be the year connected TV (CTV) reshapes the political landscape, particularly among regional advertisers.

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  • Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud

    Knowledge Partners   February 28, 2024  

    This report from VAB seeks to explore ‘hidden cost’ issues of fraudulent digital video campaigns through tangible examples, while providing guidance on how to avoid the corporate risk involved in the lack of transparency that often leads to fraudulent ad activity.

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  • The Coming Challenges and Opportunities for Digital Advertising

    Industry Insights   February 27, 2024  

    The digital advertising landscape in 2024 is poised for significant evolution, shaped by technological advancements, shifting consumer behaviors, and emerging regulatory trends. As we look toward the coming year, these are the trends that are set to redefine the industry.

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  • A Better, More Transparent Way Forward with Social Media

    Industry Insights   February 26, 2024  

    Facebook, Instagram, and the other traditional social media giants are past the apex of their popularity. To move forward effectively, marketers need to understand how we ended up here, and what people are seeking from their digital lives in 2024.

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  • What the Digital Ad Industry Shifts Mean for 2024 Political Campaigns

    Industry Insights   February 22, 2024  

    All eyes are on political campaigns going into 2024, with races at the local, state, and national levels expected to be tightly contested and more nuanced than ever. For political marketers, the tension of election season — particularly after the 2020 presidential race and 2022’s midterms — is familiar territory. However, what’s decidedly not familiar is the digital advertising reality in which this year’s campaigns must operate.

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  • The Evolution of Digital Marketing in the Era of AI

    Industry Insights   February 21, 2024  

    As concerns over data security and consumer privacy continue to grow, marketers are confronted with a unique challenge: how to engage audiences effectively while respecting their privacy and remaining in compliance with regulatory legislation across geographies.

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  • Trials, Tribulations, and Trends in Public Nuisance Litigation

    Event Recaps   February 21, 2024  

    A trio of experts from Read Smith LLP discussed current key cases in the public nuisance space and shared predictions for what types of public nuisance cases may be on the horizon in 2024 and beyond.

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  • The IP Address Is the Permanent Solution for Proof of Performance

    Industry Insights   February 19, 2024  

    The stakes for politics and privacy are too high. As we approach November, media concern about election integrity grows. Of course, not all that concern is genuine. Whether you are from the school of thought that has no issue with voter suppression if it protects your priorities or are all for pushing for more voters to register at any cost, lines have been drawn based on those leanings. They are not likely to change without a systemic change in voting, and maybe even voters.

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  • Ethical and Legal Considerations of AI

    Event Recaps   February 14, 2024  

    The ANA’s Chris Oswald discussed the ethical and legal aspects that revolve around artificial intelligence, and what to consider when applying the technology into content and business processes.

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  • How to Know What Is AI Content and What Isn’t

    Event Recaps   February 14, 2024  

    Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.

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  • On the Hill and in the States: Virtual Town Hall Series

    Webinar Rewinds   February 7, 2024  

    In this webinar, learn about the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level.

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