Legal/Regulatory

First  << 11121314151617 >>  Last (18)

The New gTLDs…What Do They Mean for Brand Holders?

John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.

Everything You Wanted to Know about OBA Self-Regulation

Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.

Everything You Wanted to Know about OBA Self-Regulation

Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.

Everything You Wanted to Know about OBA Self-Regulation

Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.

Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims

John Feldman, partner, Reed Smith LLC, and James Dudukovich, marketing counsel, Coca-Cola North America, sifted through the new FTC Green Guides and analyzed them in hypothetical situations.

Collateral Consequences

Ron Urbach, chairman, partner/co-chair, advertising, marketing & promotions, Davis & Gilbert LLP, and Jerry Karnick, associate general counsel, marketing & consumer law, Verizon Wireless, discussed the differences between company-to-company class action challenges and consumer class action challenges.

Collateral Consequences

Ron Urbach, chairman, partner/co-chair, advertising, marketing & promotions, Davis & Gilbert LLP, and Jerry Karnick, associate general counsel, marketing & consumer law, Verizon Wireless, discussed the differences between company-to-company class action challenges and consumer class action challenges.

Dan Jaffe: What's Happening in Washington

Dan Jaffe, EVP, government relations, ANA, discussed how the current landscape in Washington, D.C., might affect the advertising industry.

Dan Jaffe: What's Happening in Washington

Dan Jaffe, EVP, government relations, ANA, discussed how the current landscape in Washington, D.C., might affect the advertising industry.

Food Marketing to Children

Margo Wootan, director of Nutrition Policy, Center for Science in the Public Interest, discussed how companies can improve self-regulation in food advertising aimed at children.

Making the Case for Self-Regulation in a Regulatory World

Industry experts discussed the new program aimed at the promotion of self-regulation in online behavioral advertising (OBA).

Making the Case for Self-Regulation in a Regulatory World

Industry experts discussed the new program aimed at the promotion of self-regulation in online behavioral advertising (OBA).

Regulation of the Promotion of Prescription Drugs (DDMAC Update)

Bryant Godfrey, regulatory counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration, provided an update on what areas the agency is currently focusing on and how they may impact the advertising industry.

Regulation of the Promotion of Prescription Drugs (DDMAC Update)

Watch Bryant Godfrey, Regulatory Counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration discuss what is called a “risk-based” approach to enforcing the FDA’s regulatory policies.

Regulation of the Promotion of Prescription Drugs (DDMAC Update)

Bryant Godfrey, regulatory counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration, provided an update on what areas the agency is currently focusing on and how they may impact the advertising industry.

2011 ANA Advertising Law and Public Policy Conference: Keynote Address

Edith Ramirez, commissioner, Federal Trade Commission (FTC), discussed the areas where the FTC has recently been devoting its efforts.

2011 ANA Advertising Law and Public Policy Conference: Keynote Address

Watch Edith Ramirez, Commissioner, Federal Trade Commission, discuss the rights of the modern consumer and the FTC’s stance on payments to online advertisers and endorsers.

Actors Acting Out: SAG/AFTRA Developments

Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.

Advertising Health-Related Benefits of Food and Dietary Supplements

John Villafranco, partner, Kelly Drye & Warren LLP, and Edward Shin, senior corporate counsel, Welch Foods Inc., examined recent enforcement and litigation trends in health-related advertising, including guidelines for weight loss claims, certain disease claims, and ingredient testing as claim substantiation.

Advertising Health-Related Benefits of Food and Dietary Supplements

John Villafranco, partner, Kelly Drye & Warren LLP, and Edward Shin, senior corporate counsel, Welch Foods Inc., examined recent enforcement and litigation trends in health-related advertising, including guidelines for weight loss claims, certain disease claims, and ingredient testing as claim substantiation.

First  << 11121314151617 >>  Last (18)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help