Marketing Accountability

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Kellogg Company: Campaign Optimization in a Real-Time World

Aaron Fetters, associate director digital strategy and analytics, Kellogg Company, and Dan Kidd, senior director, comScore Marketing Solutions, discussed best practices for Kellogg’s as they have worked closely with comScore to verify the accurate targeting of their digital campaigns using real-time optimization.

Novartis: Digital Marketing in the ROI Age

Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.

Novartis: Digital Marketing in the ROI Age

Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.

12 Ways to Monetize Social Media

Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.

12 Ways to Monetize Social Media

Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.

From the Top: Time to Step Up

Bob Liodice, President and CEO, ANA, discusses why the industry needs a champion for measurement.

Measures for Success

Through focused efforts, brands in a number of industries are becoming more accountable marketing organizations. Learn what steps these companies are taking to improve marketing accountability.

Marketing Accountability: Earning a Seat at the Table

Containing data from ANA members such as Intel, CCP Games, and AB-InBev, this ANA Insight Brief touches on a variety of marketing accountability topics, including digital media metrics, how marketers can work better with finance, and improving marketing measurement.

Measuring ROI: How to Get the Most out of Your Multicultural Marketing Campaigns

Tony Suarez, marketing architect, Suarez Enterprises (former vice president of multicultural marketing at McDonald’s Restaurants), and Hector Vallejo, multicultural marketing manager, Stanley Black & Decker, discussed the top ten questions being asked by multicultural marketers, as well as how to effectively target the multicultural consumer and measure the ROI on multicultural campaigns.

2011 ANA Advertising Financial Management Conference Marketing Keynote

Frank Abenante, global VP, brands and insights, Anheuser-Busch InBev, discussed how his organization has implemented an internal, high-performance operational framework.

Measuring Brand Value

Could a standardized metric prove that strong brands build shareholder equity? The ANA believes so, and its goal is to develop a uniform metric that provides a clear picture of what marketing efforts contribute to a company's bottom line.

Bob Liodice: The TV & Everything Video Revolution

Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.

What We've Learned: Driving Effective Returns with Digital Media

Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.

What We've Learned: Driving Effective Returns with Digital Media

Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.

Research Report: Top Marketer Issues Key Findings Report, 5th Edition

This Key Findings Report is based on the top issues identified by senior marketers. The top three issues going into 2011 are marketing accountability, building strong brands, and integrated marketing communications.

Social Media Metrics: How to Measure Your Success

Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.

Social Media Metrics: How to Measure Your Success

Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.

Social Media Metrics: How to Measure Your Success

Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.

Intel: Measuring What Matters

Becky Brown, director of social media, Arlene Villanueva, global media director, and Beth Butrymowicz, global media manager, shared Intel's measurement program for paid and social media integration and measurement.

Intel: Measuring What Matters

Becky Brown, director of social media, Arlene Villanueva, global media director, and Beth Butrymowicz, global media manager, shared Intel's measurement program for paid and social media integration and measurement.

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