Marketing Accountability

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Samsung Telecommunications: Using Intelligence to Expand Business Development

In this presentation, Dr. Mark Ramsey, Ph.D, senior vice president and chief data officer at Samsung Mobile, shared how the brand used advanced analytics to develop relevant technologies to grow business opportunities.

Samsung Telecommunications: Using Intelligence to Expand Business Development

In this presentation, Dr. Mark Ramsey, Ph.D, senior vice president and chief data officer at Samsung Mobile, shared how the brand used advanced analytics to develop relevant technologies to grow business opportunities.

Teradata Employs Data-Driven Engagement to Increase Customer Loyalty

Michael Lummus, digital marketing solutions manager at Teradata, shared how marketers can accurately determine the precise triggers or events in the customer experience that build or erode brand loyalty through data-driven marketing.

Teradata Employs Data-Driven Engagement to Increase Customer Loyalty

In this presentation, Michael Lummus, digital marketing solutions manager at Teradata, shared how marketers can accurately determine the precise triggers or events in the customer experience that build or erode brand loyalty through data-driven marketing.

USAA: Executing on Insight

Robert Welborn, executive director and chief data and analytics officer of applied analytics at USAA, presented the insights and findings learned on the way to integrating analytics streams with their marketing strategy and execution.

USAA: Executing on Insight

In this presentation, Robert Welborn, executive director and chief data and analytics officer of applied analytics at USAA, presented the insights and findings learned on the way to integrating analytics streams with their marketing strategy and execution.

Trade Secret: The Right Response to Engagement-based Filtering

Getting your email to the inbox isn’t getting easier. Today, engagement-based inbox placement decisions are making it harder to reach email subscribers — at least the unengaged. And the secret to getting past individual-level filters isn’t as simple as “mail less.”

One-Third of Marketers See ROI From Social Media

While advertising dollars are pouring into social media, most marketers still aren’t quite sure what they’re getting for their investments. An estimated one-third of marketers say they have seen a return on from their social media spending.

The New Rules of the Road: Marketing Data Governance in the Era of “Big Data”

This white paper explores the current state and likely future evolution of marketing data governance strategies that enterprises are deploying to maximize the contribution, value, and integrity of their customer information assets.

2014 State of Marketing

In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014.

The Evolution of Marketing Automation

Marketing automation (MA) is a broad term, used frequently to describe software platforms built for marketing departments to automate repetitive tasks such as sending email communications. MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business.

Social Data Intelligence

Altimeter Group interviewed 34 organizations that are actively using social data in conjunction with enterprise data to make investment and resourcing decisions, better understand customer needs, and discover unanticipated risks and opportunities.

There's No Such Thing as Bad Data

Good, bad, or ugly, data received from a campaign is always a source of fuel that helps power optimizations for live campaigns and valuable knowledge for future initiatives.

2013 Marketing Prediction Hits and Misses

To kick off 2014, HubSpot put together a list of marketing predictions from industry experts and looked back at predictions from last year. Read about trends that are here to stay and which ones you can stop wasting your time on.

When Choosing a Media Company, Take a Measured Approach

In the past, the ability of a media supplier to generate ad results was often the number-one factor marketers used to evaluate media companies. But the results of recent survey by Advertiser Perceptions, Inc. revealed that “aggressive rate deals” are considered more important to typical marketers.

Marketing to the Multi-Platform Majority

This white paper from comScore provides companies with important context for understanding today’s digital marketplace and how emerging multi-platform consumer dynamics create opportunities for their businesses.

Social Strategies for 2014

To get a comprehensive view of the state of social media management today and how marketers can prepare for 2014, Wildfire by Google and Ad Age did an exclusive survey to find out how enterprise brands are handling social media and the changes it has brought to marketing.

Redefining Advertising: How 2013 Transformed Digital Marketing

It was a great year for digital advertising. This infographic from Google looks at the big shifts that redefined the industry in 2013.

From Intuition to Wisdom: Transforming Data into Models and Actionable Insights

Whether you are sitting in the driver’s seat or being driven, sales and marketing teams are expected to build their analytics muscle. This paper will help make sure you understand and can master the process.

Making Advertising More of a Science than an Art

A significant part of the world's advertising dollars is wasted because companies are unable to accurately track campaign resonance and reaction. Nielsen discusses how neuroscience, the study of the brain and nervous system, can address this age-old need.

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