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Search returned: 136 document(s).
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Are Protected Audiences the Future?
Industry Insights March 28, 2024Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?
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Marketing Attribution
ASK Answers March 26, 2024How are marketers handling attribution approaches?
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Programmatic Transparency: The $22 Billion Opportunity
Industry Insights March 15, 2024By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.
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Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast March 6, 2024Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
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Email Marketing Best Practices, Innovations, and Challenges
Event Recaps February 29, 2024Ryan Phelan, CEO at RPE Origin, discussed what’s on the horizon for email and how you can align your strategies and best practices for responsible email marketing.
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A Year-in-Review: Marketing Effectiveness Trends
Event Recaps February 29, 2024Sarah Renner, VP at MarketBridge, and Sam Arrington, VP at MarketBridge, discussed identity resolution, media landscape, and new measurement models, as well as predictions for 2024, at an ANA event.
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An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs
Event Recaps February 22, 2024Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.
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An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs
Conference Session Videos February 22, 2024In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.
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How to Know What Is AI Content and What Isn’t
Event Recaps February 14, 2024Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.
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Incremental Buy-In to A/B Testing: Leading Your Organization’s Test and Learn Data Strategy
Event Recaps February 1, 2024TJ Sizemore discussed leading athletic footwear retailer ASICS' approach to A/B testing and how a new company KPI was created, further amplifying the value of A/B testing as an organizational strategy.
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Why a Commercial View Is Necessary for Brand Decisioning
Event Recaps February 1, 2024Trent Huxley addressed the importance of a commercial view of data and analytics and what is lost if spending is prioritized based on siloed metrics.
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Cleaning Up with a Data Clean Room
Event Recaps February 1, 2024Imteaz Ahamed, director of performance marketing at Reckitt, discussed how Reckitt has managed to deploy a data clean room solution to co-mingle brand first party data with retail data, to drastically improve ad efficiency.
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Marketing Communications Amid the Rise of Generative AI
Champions of Growth Podcast January 31, 2024Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.
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What to Expect at Retail in 2024
Event Recaps January 30, 2024CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis. Berry examined the key business and consumer trends we expect to shape both shopper behavior and retailer-brand relations in 2024 and beyond.
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Now Trending in TV Streaming: Advertisers Cut the Cord
Event Recaps January 30, 2024In this session, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.
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AI Trends and Forecasts
Event Recaps January 30, 2024Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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AI Trends and Forecasts
Conference Session Videos January 30, 2024In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).
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What to Expect at Retail in 2024
Conference Session Videos January 30, 2024In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.
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Now Trending in TV Streaming: Advertisers Cut the Cord
Conference Session Videos January 30, 2024In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.
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Three Steps to Effective Marketing
Conference Session Videos January 25, 2024Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. In this video, learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.
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