Marketing Accountability
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Social Listening: Overcoming Challenges and Getting to Value
Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.
Social Listening: Overcoming Challenges and Getting to Value
Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
Getting from Good to Great
For all the hard work generated by scores of skilled people and many millions of dollars, marketing efforts often end up being flat, detached, and forgettable. Discover six pieces of advice for marketers on how to produce better work.
Managing Metrics into the Future
As many marketers can attest, online media has not yet reached its full potential as a branding tool, since the metrics used are often inconsistent and confusing. The ANA is teaming up with industry partners to rethink measurement in the digital age.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q2 Member Benchmarking survey. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
Enterprise Data Management Platform: A Marketer’s Guide
In this white paper [x+1] discusses how their Enterprise Data Management Platform (DMP) can help marketers leverage data to deliver more relevant content to consumers and improve ROI.
The Roadmap to Becoming a Data-Driven Brand
Perianne Grignon, SVP chief marketing officer, [x+1], and David Skinner, SVP Corporate Development, [x+1] discussed how some of the largest brand marketers are using data management platforms (DMP) to maximize campaign performance and ROI.
The Roadmap to Becoming a Data-Driven Brand
Perianne Grignon, SVP chief marketing officer, [x+1], and David Skinner, SVP Corporate Development, [x+1] discussed how some of the largest brand marketers are using data management platforms (DMP) to maximize campaign performance and ROI.
The Roadmap to Becoming a Data-Driven Brand
Perianne Grignon, SVP chief marketing officer, [x+1], and David Skinner, SVP Corporate Development, [x+1] discussed how some of the largest brand marketers are using data management platforms (DMP) to maximize campaign performance and ROI.
The Value (and ROI) of the Social Conversation
Client-side marketers from PepsiCo, Xerox, Juniper Networks, and BNY Mellon participated in a panel discussion on measuring social media ROI.
Procurement Scorecarding
Sopan Shah, group manager of Marketing Procurement at Nestle USA, discussed a number of traditional procurement metrics and evaluated a growing trend of new measures also known as "procurement beyond savings."
Procurement Scorecarding
Sopan Shah, group manager of Marketing Procurement at Nestle USA, discussed a number of traditional procurement metrics and evaluated a growing trend of new measures also known as "procurement beyond savings."
Research Report: 2011 Marketers’ Top Concerns Survey
This Research Report includes findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
PowerPresentation: 2011 Marketers’ Top Concerns Survey
This collection of data charts represent findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
From the Top: Standardization Can Be Good
Initiatives like Ad-ID could save the industry up to $2 billion. Bob Liodice, president and CEO of the ANA, says it is becoming increasingly clear that we need standard setting bodies to provide order and comparability if we’re going to make sense of marketing across a multitude of platforms.
