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  • Are Protected Audiences the Future?

    Industry Insights   March 28, 2024  

    Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?

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  • Marketing Attribution

    ASK Answers   March 26, 2024  

    How are marketers handling attribution approaches?

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  • Marc Pritchard on How Brands Can Create Market Growth

    Conference Highlights   March 19, 2024  

    Raising the bar on media impact through superior reach, effectiveness, and efficiency will accelerate market growth.

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  • Programmatic Transparency: The $22 Billion Opportunity

    Industry Insights   March 15, 2024  

    By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.

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  • Marketers Need a Sharper Antenna for Programmatic Advertising

    Champions of Growth Podcast   March 6, 2024  

    Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.

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  • Email Marketing Best Practices, Innovations, and Challenges

    Event Recaps   February 29, 2024  

    Ryan Phelan, CEO at RPE Origin, discussed what’s on the horizon for email and how you can align your strategies and best practices for responsible email marketing.

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  • A Year-in-Review: Marketing Effectiveness Trends

    Event Recaps   February 29, 2024  

    Sarah Renner, VP at MarketBridge, and Sam Arrington, VP at MarketBridge, discussed identity resolution, media landscape, and new measurement models, as well as predictions for 2024, at an ANA event.

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  • An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs

    Event Recaps   February 22, 2024  

    Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.

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  • An Overview of PepsiCo’s Rigorous Approach to Evaluating RMNs

    Conference Session Videos   February 22, 2024  

    In this video, Ally Schnitzer, retail media lead at PepsiCo, shared the company’s approach to evaluating RMNs and integrating these platforms into their marketing plans.

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  • How to Know What Is AI Content and What Isn’t

    Event Recaps   February 14, 2024  

    Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.

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  • Incremental Buy-In to A/B Testing: Leading Your Organization’s Test and Learn Data Strategy

    Event Recaps   February 1, 2024  

    TJ Sizemore discussed leading athletic footwear retailer ASICS' approach to A/B testing and how a new company KPI was created, further amplifying the value of A/B testing as an organizational strategy.

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  • Why a Commercial View Is Necessary for Brand Decisioning

    Event Recaps   February 1, 2024  

    Trent Huxley addressed the importance of a commercial view of data and analytics and what is lost if spending is prioritized based on siloed metrics.

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  • Cleaning Up with a Data Clean Room

    Event Recaps   February 1, 2024  

    Imteaz Ahamed, director of performance marketing at Reckitt, discussed how Reckitt has managed to deploy a data clean room solution to co-mingle brand first party data with retail data, to drastically improve ad efficiency.

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  • Marketing Communications Amid the Rise of Generative AI

    Champions of Growth Podcast   January 31, 2024  

    Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.

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  • What to Expect at Retail in 2024

    Event Recaps   January 30, 2024  

    CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis. Berry examined the key business and consumer trends we expect to shape both shopper behavior and retailer-brand relations in 2024 and beyond.

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  • Now Trending in TV Streaming: Advertisers Cut the Cord

    Event Recaps   January 30, 2024  

    In this session, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

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  • AI Trends and Forecasts

    Event Recaps   January 30, 2024  

    Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).

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  • AI Trends and Forecasts

    Conference Session Videos   January 30, 2024  

    In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).

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  • What to Expect at Retail in 2024

    Conference Session Videos   January 30, 2024  

    In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.

    view
  • Now Trending in TV Streaming: Advertisers Cut the Cord

    Conference Session Videos   January 30, 2024  

    In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

    view