Marketing Accountability

First  << 2345678 >>  Last (16)

Kellogg’s Innovative Approach to ‘Big Data’

Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg Company, shared how innovation and Kellogg’s unique approach to measurement improved return on investment for the brand.

Kellogg’s Innovative Approach to ‘Big Data’

In this presentation, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg Company, shared how innovation and Kellogg’s unique approach to measurement improved return on investment for the brand.

Account Scoring Template

An analysis tool to evaluate corporate accounts based on 6 key criteria.

Advertisement Evaluation Matrix

A matrix to evaluate the effectiveness of advertising concepts.

Balanced Scorecard Strategy Map

Use this to communicate strategic objectives, metrics, targets, and initiatives.

Bid or No Bid Assessment

A tool for determining if you should bid on a business opportunity.

Brand Assessment Tool

A self-assessment to evaluate your organization from a Branding perspective.

Break Even Analysis

A calculator to input cost & sales variables and determines break even point and profitability.

Business Case Template

Use this template for any corporate investment and as a formal management communication document.

Business Strategy Metrics Dashboard

Use this template to capture and report on key metrics from your business strategy plan.

Campaign Impression Calculator

Use this tool to determine your cost per impression across various communications channels.

Content Marketing Assessment

Use this tool to evaluate your organization

Content Marketing Assets Database

Use this template to manage & audit your content marketing assets.

Content Marketing Metrics Dashboard

Use this to define, track and report on your key content marketing program metrics and KPIs.

Content Marketing Strategy Scorecard

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

CRM Program Metrics Dashboard

Use this to define, track, and report on your key CRM program metrics and KPIs.

CRM Program Strategy Scorecard

Use this template to document your CRM program objectives, initiatives, measures, and targets.

Earned Value Analysis Template

Use this tool to help you measure project performance and progress by scope, schedule and cost.

Event Marketing Maturity Assessment

Use this tool to measure your organization's event marketing capabilities.

Event Marketing Metrics Dashboard

Use this tool to define, track and report on your event marketing metrics.

First  << 2345678 >>  Last (16)

Filter by:

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help