Marketing Accountability
Meredith: Quantifying the Impact of Magazine Investment on Brand Sales
In 2010, Meredith partnered with The Nielsen Company to quantify the incremental sales impact of magazine advertising on consumer brands.
Adobe Systems: Confessions of a Digital Marketer
In this video clip, Ann Lewnes, Senior Vice President, Global Marketing from Adobe Systems Incorporated discusses some of her confessions of a digital marketer.
Adobe Systems: Confessions of a Digital Marketer
Ann Lewnes, senior vice president, global marketing, Adobe Systems Incorporated, shared her confessions as a digital marketer by taking an honest look at the challenges and triumphs of leading a "digital first" marketing organization.
Adobe Systems: Confessions of a Digital Marketer
Ann Lewnes, senior vice president, global marketing, Adobe Systems Incorporated, shared her confessions as a digital marketer by taking an honest look at the challenges and triumphs of leading a "digital first" marketing organization.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used branded direct response TV to improve ROI and increase brand awareness.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used brand response direct TV to improve ROI and increase brand awareness.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
According to the Coalition for Innovative Media Measurement (CIMM), increases in mobile usage are heightening interest in improving cross-platform measurement practices.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
The Next Great Ad Medium?
Online video advertising is hitting its stride — and savvy companies are reaping the rewards. Here’s how to make the most of this emerging medium.
Kellogg Company: Campaign Optimization in a Real-Time World
Aaron Fetters, associate director digital strategy and analytics, Kellogg Company, and Dan Kidd, senior director, comScore Marketing Solutions, discussed best practices for Kellogg’s as they have worked closely with comScore to verify the accurate targeting of their digital campaigns using real-time optimization.
Kellogg Company: Campaign Optimization in a Real-Time World
Aaron Fetters, associate director digital strategy and analytics, Kellogg Company, and Dan Kidd, senior director, comScore Marketing Solutions, discussed best practices for Kellogg’s as they have worked closely with comScore to verify the accurate targeting of their digital campaigns using real-time optimization.
Novartis: Digital Marketing in the ROI Age
Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.
Novartis: Digital Marketing in the ROI Age
Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.
12 Ways to Monetize Social Media
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
12 Ways to Monetize Social Media
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
From the Top: Time to Step Up
Bob Liodice, President and CEO, ANA, discusses why the industry needs a champion for measurement.
Measures for Success
Through focused efforts, brands in a number of industries are becoming more accountable marketing organizations. Learn what steps these companies are taking to improve marketing accountability.
Marketing Accountability: Earning a Seat at the Table
Containing data from ANA members such as Intel, CCP Games, and AB-InBev, this ANA Insight Brief touches on a variety of marketing accountability topics, including digital media metrics, how marketers can work better with finance, and improving marketing measurement.
Measuring ROI: How to Get the Most out of Your Multicultural Marketing Campaigns
Tony Suarez, marketing architect, Suarez Enterprises (former vice president of multicultural marketing at McDonald’s Restaurants), and Hector Vallejo, multicultural marketing manager, Stanley Black & Decker, discussed the top ten questions being asked by multicultural marketers, as well as how to effectively target the multicultural consumer and measure the ROI on multicultural campaigns.
2011 ANA Advertising Financial Management Conference Marketing Keynote
Frank Abenante, global VP, brands and insights, Anheuser-Busch InBev, discussed how his organization has implemented an internal, high-performance operational framework.
