Marketing Financial Management & Procurement
This white paper from Decideware examines how procurement executives can help manage marketing spend.
This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.
Jeff Jacobs and Kushan Surana from McKinsey & Company discussed trends and opportunities for increased collaboration between marketing and procurement while also focusing on the issues and challenges that marketers face in a digital world.
This white paper from SAS discusses the major issues facing markers today as they attempt to help drive profitable growth at their organizations.
In order for marketers to effect change and remain relevant in their organizations, they must be able to tie marketing to financial results.
Use this as a framework for building your annual advertising plan and budget.
A calculator to input cost & sales variables and determines break even point and profitability.
A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.
Use this template to keep track of your conference costs.
Use this template to set and track your content marketing budget.
Use this tool to help you design a Request for Proposal (RFP) for a CRM System.
A self-assessment of marketing/business alignment in 6 key areas.
A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.
A template to write an RFP for marketing automation software.
Use this template to set and track your overall marketing budget.
Use this template to set and track your MarCom budget.
This tool will help you estimate and evaluate the costs of your online community.
Use this tool to help you design a Request for Proposal (RFP) for an Online Community System.
A template to define the procurement requirements framework for a project.
A budget template for product development that compares with previous versions of the product.