Marketing Financial Management & Procurement
Elevating the Role of Marketing Procurement
ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/contribution of the marketing procurement organization.
Research Report: 2013 ANA Q1 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
Media Procurement Panel
This panel explored key topics in the areas of media buying and media procurement such as organizational structure for internal media management and procurement, procurement's role in media agency sourcing and ongoing agency relationship management, media agency compensation models, and improving the effectiveness of media investments and proving out ROI on media dollars invested.
Driving Efficiency and Cost Savings Through Corporate Trade
Bill Duggan, group executive vice president at ANA, moderated a discussion between Active International and its clients about the basics of corporate trade, and best practices on how to make it work for your company.
Elevating the Role of Marketing Procurement
Terri Burns, strategic sourcing consultant at AFLAC, Inc., Bill Duggan, group executive vice president at ANA, and Meghan Medlock, director, committees and conferences at ANA, shared results from the Procurement Value Metrics Survey fielded by the ANA Procurement Task Force.
Elevating the Role of Marketing Procurement
Terri Burns, strategic sourcing consultant at AFLAC, Inc., Bill Duggan, group executive vice president at ANA, and Meghan Medlock, director, committees and conferences at ANA, shared results from the Procurement Value Metrics Survey fielded by the ANA Procurement Task Force.
Miles Nadal: Perspective from an Agency Holding Company Leader
Miles Nadal, chairman and CEO of MDC Partners, sat down with Bob Liodice, president and CEO of ANA, to discuss changes to the industry and how MDC is driving optimum collaboration between its agencies and client procurement.
Overhead and the Truth about Efficiency Metrics
This session provided perspective on how understanding of overhead rates is essential to correcting the misperceptions in the marketing industry.
Procurement and Marketing — Working Better Together
Gerry Preece, senior consultant at External View Consulting Group, offered detailed, market-tested solutions for more effective collaboration between procurement and marketing.
Wells Fargo Case Study: In-House Agency Model
Wells Fargo shared an insightful presentation on their learnings, successes, and best practices with their in-house agency model.
AFM 2013: Opening Remarks from Bob Liodice
Bob Liodice, president and chief executive officer of the ANA, opened the 2013 ANA Advertising Financial Management Conference with his remarks.
MillerCoors’ Paid, Owned, and Earned Model
Andrew J. England, executive vice president and chief marketing officer at MillerCoors, shared how MillerCoors leverages a paid, owned, and earned media model to connect with consumers and drive sales while strengthening brand equity.
The Art and Science of Agency Partner Management
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
The Art and Science of Agency Partner Management
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
Best Negotiating Practices
Stuart Shlossman, consultant with Watershed Associates, outlined a five-step process for win-win negotiations, and shared negotiating best practices.
Chango Retargeting Barometer: What Marketers and Agencies Really Think of Retargeting
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
PowerPresentation: 2013 ANA Q1 Member Benchmarking Survey
This collection of data charts represents findings from the 2013 ANA Q1 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing financial management and procurement, agency relations (governance), and media (in-house media buying and planning and radio).
Procurement Collaboration Success Case Study
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Procurement Collaboration Success Case Study
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Procurement Collaboration Success Case Study
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
