Marketing Financial Management & Procurement
Certified Diverse Suppliers
ANA members share insights on certified diverse suppliers and certified diverse spending goals.
Sarbanes-Oxley and its impact on Marketing/Advertising
The author draws links between good corporate governance and good marketing.
What Advertisers are really Doing and Thinking about Branded Entertainment
Inside Information: Branded Entertainment
The author analyzes a recent ANA survey on branded entertainment, revealing what advertisers are really doing and thinking about.
Sarbanes-Oxley: What It Really Means to Marketers
This panel discusses the Sarbanes-Oxley Act of 2002 including the integrity of management and its advisors.
The Marketing Supply Chain
In this presentation, Bob Liodice identifies the current weaknesses in the marketing supply chain and the many changes that will effect the advertiser, the agency and the media. He outlines the importance of a universal coding standard and outlines steps to make your organization more accountable and profitable.
Marketing Services Procurement
A panel of experts discusses procurement as a common practice among major marketers and reviews an ANA survey that addresses marketing services procurement.
Wachovia's Journey Towards Marketing ROI
This case study reviews the great strides Wachovia is making in determining ROI metrics and establishing a culture of accountability.
Agency Charge-Backs for Legal Costs
This checklist reviews the considerations you can use to evaluate the legal fees passed on to you by your advertising agency.
Marketing Communications Procurement
This book details the best and worst practices for procurement.
Procurement Best Practices from Europe
This panel discussion gives an overview and comparison of best practices from Europe as members of the procurement committee of the World Federation of Advertisers share their experiences.
ANA Marketing and Procurement Survey
This ANA survey, designed by the Procurement Best Practice Task Force of the Advertising Financial Management Committee, gauges the relationship between Marketing and Procurement, compares and contrasts how Marketing and Procurement each respond, identifies where they are best working together, notes where improvements can be made, and highlight best practices.
A Primer in Procurement
This presentation discusses the basics of the procurement process and reviews marketing services industry trends. Illustrations of the supply chain continuum, agency response scenarios, and the relationship management model are included.
Strategic Sourcing Consultants
ANA members provide recommendations for strategic sourcing consultants.
Print and Media Financial Management Practices
ANA members share their print media financial management practices.
The Crusade Against Marketing Waste
This presentation puts forth new findings gleaned from experimental design studies done by 12 blue chip advertisers using the Cross Media Channel Optimization Study (XMOS). It reveals the five biggest mistakes most marketers make and five simple, easy-to-execute steps to avoid these pitfalls.
Procurement and Marketing: Achieving Value Through Partnership
John Stephens, Microsoft's Director of Marketing Procurement, discusses how procurement departments can help advertisers achieve the maximum value for their marketing spend.
'Are you Tuned in?' Advertiser-Agency Financial Stewardship & How Sarbanes-Oxley Fits In
This article describes the new Sarbanes-Oxley (SOX) Act which has been created in an attempt to improve firms' accountability.
Financial guidelines for production
The Chair of the ANA's Production Committee examines results from a recent ANA survey on financial guidelines.
How to Involve Procurement in Managing the Advertising Budget
The author helps bridge the gap between clients and agencies over procurement.
Print's Issues and Opportunities
This exclusive ANA survey includes data on budget allocations, marketers' evaluations of print as part of the media mix, and concerns about circulation.
