Marketing Financial Management & Procurement
In August 2008, ANA surveyed its Committee Members to determine how marketing and advertising budgets were being impacted by the tough economic conditions. Six months later, in late January/early February 2009, the survey was repeated to monitor trends and gauge the impact of the deepening recession. 141 marketers responded to this survey, representing a broad cross-section of categories and industries.
Bradley Johnson, Director of Data Analytics, Advertising Age, shared his thoughts on how and where marketing and media has succeeded during economic downturns.
ANA President and CEO Bob Liodice highlights why it is important to be committed to achieving growth.
While there's been much talk about new types of methods, particularly value-based compensation, there haven't been enough practical applications and shared lessons/best practices. Meanwhile, spending on digital media has exploded and compensation to digital agencies requires a unique understanding.
A list of ten steps to a more effective alignment between marketing and marketing procurement.
Paul Smith, Senior Commercial Manager at Masterfoods, led a discussion about agency compensation models that touched on current and historical industry practices, new methods of compensation being adopted, case histories, and more.
This presentation provides an overview of Amgen and their strategic sourcing and procurement.
These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.
This presentation explores how the marketing and procurement departments at Nationwide Insurance have teamed to drive economic efficiencies, better supplier relationships, and a strategic, collaborative partnership.
This article provides insights on how to effectively manage the procurement process.
Written by Bacci Mirque, EVP, ANA, this article discusses the role of advertisers' procurement and strategic sourcing departments in producing advertising and reports a survey by the ANA of marketers and their procurement counterparts.
This book details the best and worst practices for procurement.
The author helps bridge the gap between clients and agencies over procurement.