Marketing Financial Management & Procurement
PowerPresentation: 2013 Recession Survey, 7th Edition
This collection of data charts represents findings from the 2013 Recession Survey, 7th Edition. The objective of the survey is to understand how the current economic atmosphere is affecting client-side marketers.
Avon: Sourcing is Strategic
Nick Thakkar, global sourcing and strategy, marketing and sales at Avon Products, Inc. and Ashleigh Young, head of global advertising at Avon Products, Inc., shared how the relationship between Avon’s marketing and sourcing/procurement departments has evolved to one of fruitful collaboration and wins for both departments.
Avon: Sourcing is Strategic
Nick Thakkar, global sourcing and strategy, marketing and sales at Avon Products, Inc. and Ashleigh Young, head of global advertising at Avon Products, Inc., shared how the relationship between Avon’s marketing and sourcing/procurement departments has evolved to one of fruitful collaboration and wins for both departments.
Agency Relations and Procurement: Creating Long-Term, Collaborative, Value-Based Relationships
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
Agency Relations and Procurement: Creating Long-Term, Collaborative, Value-Based Relationships
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
Agency Relations and Procurement: Creating Long-Term, Collaborative, Value-Based Relationships
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
APR: Advertising Production Payment Guidelines
In this piece APR provides reference guidelines to advertisers seeking to better understand payments made by their agencies to production companies for advertising production services.
Improving Marketing ROI by Properly Leveraging Procurement
Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.
Improving Marketing ROI by Properly Leveraging Procurement
Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.
Improving Marketing ROI by Properly Leveraging Procurement
Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.
Research Report: 2012 ANA Q4 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
Advertising: The Newer Normal
Pivotal Research Group offers 2013 price targets for Google, Yahoo!, CBS, Viacom, and a number of the agency holding companies in this report.
Key Findings Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Key Findings Report includes results from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Research Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Research Report includes findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
PowerPresentation: 2012 ANA Q4 Member Benchmarking Survey
This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
Understanding the Difference Between Agency-Owned and Independent Corporate Trade Companies
Kevin Farkas, EVP, sales and business development, Active International, and Robert Pankuck, SVP, managing director, Active International, outlined the differences between the two models and what to consider when selecting a corporate trade partner.
Understanding the Difference Between Agency-Owned and Independent Corporate Trade Companies
Kevin Farkas, EVP, sales and business development, Active International, and Robert Pankuck, SVP, managing director, Active International, outlined the differences between the two models and what to consider when selecting a corporate trade partner.
Madison & Wall: Putting the “Ad Time = Ad Money” Argument to Rest
This report from the Pivotal Research Group argues that the perennial notion that consumer time and ad money should match is flawed.
PowerPresentation: 2012 ANA/MediaVest Mobile Marketing Survey
This collection of data charts represents findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Research Report: 2012 Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include: media (use of music in advertising and digital place-based media), procurement, marketing organization, and shopper marketing.
