Marketing Financial Management & Procurement
Improve Your Scope of Work Program
Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.
Improve Your Scope of Work Program
Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.
Improve Your Scope of Work Program
Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.
Learnings from the 4A’s Conference Relevant to Marketers
Catherine Bension, CEO, SelectResources International, and Avi Dan, founder and president, Avidan Strategies, shared what they heard at the 4A’s annual conference.
WellPoint: Applying Principles of Social Media to Agency Selection and Enhancing the Marketing/Procurement Process
WellPoint successfully broke down the barrier between procurement and marketing in the company’s search for its first social media agency of record.
WellPoint: Applying Principles of Social Media to Agency Selection and Enhancing the Marketing/Procurement Process
WellPoint successfully broke down the barrier between procurement and marketing in the company’s search for its first social media agency of record.
The Shopping Channel: Marrying Brand, Pricing, and Promotional Strategy
In this Prophet Q&A with Tulin Erdem, Leonard N. Stern Professor of Business and Professor of Marketing at Stern Business School, New York University, discusses the importance of creating a pricing strategy.
Research Report: 2012 ANA/Forrester TV and Everything Video Survey
This Research Report represents findings from the 2012 ANA/Forrester TV and Everything Video survey. The survey’s objective was to capture marketers’ perspectives on the television and video advertising landscape, in light of recent changes in distribution, technology, and new advertising options.
Choosing the Right Partner
Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.
Choosing the Right Partner
Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.
Choosing the Right Partner
Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.
Research Report: 2012 Recession Survey, 6th Edition
This Research Report includes highlights from the ANA's 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets.
PowerPresentation: Q4 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q4 Member Benchmarking survey. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Research Report: Q4 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Wall Street’s View of Madison Avenue: What’s Ahead in 2012
Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.
Wall Street’s View of Madison Avenue: What’s Ahead in 2012
Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.
Avidan Strategies: Client/Agency Relationships Survey
Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.
Avidan Strategies: Client/Agency Relationships Survey
Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.
PowerPresentation: 2012 Recession Survey, 6th Edition
This collection of data charts represents findings from the 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets.
Key Findings Report: 2012 Recession Survey, 6th Edition
This Key Findings Report includes highlights from the ANA's 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets.
