Marketing Financial Management & Procurement
First << 45678910 >> Last (12)
Johnson & Johnson: Trickle Down Procurement
Payton Rodgers, category lead, agencies and media, medical device and diagnostic sector, Johnson & Johnson, and Eric Samuelson, VP, strategic sourcing and supplier development, Jack Morton Worldwide, discussed how marketing procurement worked to create an environment of “trickle down procurement” which greatly increased production quality while also organically reducing costs.
Johnson & Johnson: Trickle Down Procurement
Payton Rodgers, category lead, agencies and media, medical device and diagnostic sector, Johnson & Johnson, and Eric Samuelson, VP, strategic sourcing and supplier development, Jack Morton Worldwide, discussed how marketing procurement worked to create an environment of “trickle down procurement” which greatly increased production quality while also organically reducing costs.
Kraft: Optimizing the Procurement/Marketing Relationship
Heidi Pachura, senior director, indirect procurement, Kraft Foods, Inc., and Mitch Arends, director, global marketing and corporate services procurement, Kraft Foods, Inc., discussed how Kraft has worked diligently to solidify the relationship between procurement and marketing.
Kraft: Optimizing the Procurement/Marketing Relationship
Heidi Pachura, senior director, indirect procurement, Kraft Foods, Inc., and Mitch Arends, director, global marketing and corporate services procurement, Kraft Foods, Inc., discussed how Kraft has worked diligently to solidify the relationship between procurement and marketing.
And Now a Word from the Agencies (4A’s Perspective)
Mat Mildenhall, global leader, P&G, BBDO & Proximity, Tisha Kirkpatrick, P&G leader for Integer, and Michael O’Brien, EVP, Ketchum, discussed how to build better agency relationships and how to get the most from your agency partnerships.
And Now a Word from the Agencies (4A’s Perspective)
Mat Mildenhall, global leader, P&G, BBDO & Proximity, Tisha Kirkpatrick, P&G leader for Integer, and Michael O’Brien, EVP, Ketchum, discussed how to build better agency relationships and how to get the most from your agency partnerships.
Deep Pockets: The Biggest Sponsorship Spenders of 2010
Seventy-seven companies spent more than $15 million on sponsorships in 2010, according to IEG.
Sourcing PR
According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.
Scope of the Work: The Right Team on the Right Business
Decideware examines the components of applying a centralized Scope of Service/Scope of Work process and the ways in which this process can help the involved parties make informed decisions to impact both efficiency and effectiveness in the client/agency relationship and drive ROI.
Public Relations Firms Roundtable
Members of the Council of Public Relations Firms discussed issues related to PR agency compensation models, PR agency overhead, evaluating PR firms, social media, and how procurement and PR firms can better work together.
Walmart: Procurement Organizational Structure
Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.
Walmart: Procurement Organizational Structure
Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.
Attracting Brand Ad Dollars
This white paper from SQAD hypothesizes that better industry tools, such as an industry cost database, could add valuable insight, reduce friction and costs, and improve the planning process with respect to the area of digital display advertising.
Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
China to Surpass Japan in Total Media Spending This Year
According to this eMarketer report, by the end of 2011 China will become the second largest ad market in the world.
Retail to Nearly Double Other Industries in Online Ad Spending
According to this eMarketer report, the U.S. online ad market is growing rapidly in 2011, with a 20.2% increase predicted over last year.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Audience Engagement with the Mobile Phone: Budgeting for Mobile Activation in 2011
In this Mozes whitepaper, marketers will learn how to utilize mobile in order to successfully engage with consumers for live events, how to more effectively budget for mobile activation around live events and sponsorships, and about the lifecycle of consumer interaction with live events on their mobile phones.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
