Marketing Financial Management & Procurement

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Wall Street's View of Madison Avenue: What's Ahead in 2013

Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.

Wall Street's View of Madison Avenue: What's Ahead in 2013

Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.

Wall Street's View of Madison Avenue: What's Ahead in 2013

Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Research Report: 2012 Multicultural Marketing and Newer Media Survey

This Research Report includes highlights from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).

Key Findings: 2012 Multicultural Marketing and Newer Media Survey

This Key Findings Report includes topline findings from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).

Following the Money: Sponsorship’s Top Spenders of 2011

According to IEG, although the same companies comprised the top 10 sponsors in 2011 as in 2010, there was significant movement within those ranks, as number three Anheuser-Busch InBev closed in on The Coca-Cola Co. at number two, thanks to the brewer’s blockbuster NFL deal.

PowerPresentation: Q3 Member Benchmarking Survey Results

This collection of data charts represents findings from the ANA's 2012 Q3 Member Benchmarking survey. Topics covered in this survey include music in advertising, procurement, marketing organization, digital place-based media, and shopper marketing.

Public Relations and Procurement: Building and Sustaining Productive Working Relationships

This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.

PowerPresentation: 2012 Multicultural Marketing and Newer Media Survey

This collection of data charts represents findings from the ANA's 2012 Multicultural Marketing and Newer Media survey. The survey was created to better understand how companies are reaching their multicultural customer segments via newer media platforms (e.g., social media, mobile campaigns).

Madison & Wall: Blame it on Rio

According to Pivotal Research Group, some media owners not involved with the 2012 London Olympics are blaming a portion of potential operating shortfalls on competition from the Olympics.

Advertising Strategy: Reversing Course

Pivotal Research Group is revising its optimistic projections from the beginning of the summer of 2012 regarding ad spending growth and is now predicting only a 1.4% increase.

Madison & Wall: From the Organigrams to Instagrams

Pivotal Research Group discusses how marketing organization changes have as much impact on media budgets as established metrics, as well as factors currently impacting TV, in this report.

Research Report: Q2 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.

Validating Its Value

Johnson & Johnson CPO Hans Melotte discussed the evolution and significance of procurement. Constructive collaboration between procurement, marketing, and agencies serves as a catalyst for meeting business goals, breaking through budget barriers, and creating new opportunities.

PowerPresentation: Q2 Member Benchmarking Survey Results

This collection of data charts represent findings from the ANA's 2012 Q2 Member Benchmarking survey. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.

Kantar Media: U.S. Advertising Expenditures Report

According to Kantar Media, total advertising expenditures in the U.S. increased by 2.6% in Q1 2012 vs. the same period in 2011.

Advertising Strategy: Looking Better, At Least for Now

This report from Pivotal Research Group raises expectations for the advertising industry, estimating that it will grow by 2.4% in 2012.

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