Marketing Organization
Charles Schwab Creative Services Agency Model
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
The Commercial Diversity Initiative
Dorothy Thompson, Founder/Executive Director, STREETLIGHTS, and Muffie Taggett, Manager, Creative Content Production, General Mills, discussed how marketers can encourage their agencies and production crews to hire more minorities.
The Commercial Diversity Initiative
Dorothy Thompson, Founder/Executive Director, STREETLIGHTS, and Muffie Taggett, Manager, Creative Content Production, General Mills, discussed how marketers can encourage their agencies and production crews to hire more minorities.
USTA: Leveraging Diversity and Inclusion as a Competitive Business Advantage
Kevin Clayton, chief diversity officer at the United States Tennis Association (USTA), provided insights behind the organizational alignment of the USTA's diversity and inclusion strategies and tactics with existing business activities.
USTA: Leveraging Diversity and Inclusion as a Competitive Business Advantage
Kevin Clayton, chief diversity officer at the United States Tennis Association (USTA), provided insights behind the organizational alignment of the USTA's diversity and inclusion strategies and tactics with existing business activities.
Procter & Gamble: How Diversity and Inclusion are Key to Their Growth Strategy
Linda W. Clement-Holmes, chief diversity officer and senior vice president, Global Business Services, The Procter & Gamble Company, shares P&G's diversity and inclusion strategy.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
Fidelity: In-House Agency Perspectives
Kimberly McNeil-Downs, VP operations and vendor management at Fidelity Communications + Advertising, shared key insights and best practices regarding Fidelity's in-house agency operation.
The Global Advertising Management Team—A Ford Case Study
Jana Rygiel, global advertising purchasing manager at Ford, outlined why the Global Agency Management Team was developed and how it has morphed over time.
Best Practices for Global Marketing Management
Interested in global marketing management? Check out this video.
Best Practices for Global Marketing Management
Interested in global marketing management? Check out this presentation.
B-to-B Marketing Leadership Study
Matthew Egol, vice president, consumer, media and digital practice at Booz & Company (N.A.) Inc., and Bill Stabile, senior director, brand and marketing communications at Siemens Corporation and chair of the ANA Business-to-Business Marketing Committee, debuted findings from a new B-to-B Marketing Leadership Study whose objective was to determine what sets B-to-B marketing leaders apart across industry sectors.
B-to-B Marketing Leadership Study
Matthew Egol, vice president, consumer, media and digital practice at Booz & Company (N.A.) Inc., and Bill Stabile, senior director, brand and marketing communications at Siemens Corporation and chair of the ANA Business-to-Business Marketing Committee, debuted findings from a new B-to-B Marketing Leadership Study whose objective was to determine what sets B-to-B marketing leaders apart across industry sectors.
Cisco: Leadership in New Structures for Global B-to-B Marketing
Peter Alexander, vice president, worldwide field marketing at Cisco, discussed his company's new model for global B-to-B marketing.
Cisco: Leadership in New Structures for Global B-to-B Marketing
Peter Alexander, vice president, worldwide field marketing at Cisco, discussed his company’s new model for global B-to-B marketing.
Can Creative Vision Help Your Bottom Line?
This webinar presentation provides the framework needed to optimize your brands creative outcome by bringing the right teams together within an organization. Agency and client-side experts from OnRequest Images, Microsoft, and InterContinental Hotels Group show you how to get the most out of all creative relationships.
Can Creative Vision Help Your Bottom Line?
This webinar video provides the framework needed to optimize your brands creative outcome by bringing the right teams together within an organization. Agency and client-side experts from OnRequest Images, Microsoft, and InterContinental Hotels Group show you how to get the most out of all creative relationships.
Presentation: SEI: The Journey to Sustainable Growth through a Brand Transformation
Mark Samuels, CMO, SVP, corporate marketing and communications, SEI, discussed how SEI has continually evolved its business and culture over the last 20 years in order to stay relevant.
SEI: The Journey to Sustainable Growth through a Brand Transformation
Mark Samuels, CMO, SVP, corporate marketing and communications, SEI, discussed how SEI has continually evolved its business and culture over the last 20 years in order to stay relevant.
The Seven Critical Elements of Marketing Innovation
Barbara Goodstein, executive vice president, chief innovation officer, chief marketing officer, chief digital officer, AXA Equitable Life Insurance Company, shared seven tips for marketing innovation, based on the success of AXA's MyRetirementShop.com.
