Marketing Organization

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Panel Discussion on Media Procurement

Bill Duggan, group executive vice president at ANA, moderated a panel discussion with participants Eric Fischer, director of media services at LifeLock, George Giassopoulos, procurement director of global marketing and media agencies at Pfizer, and Steve Lightfoot, senior manager of global marketing procurement at the World Federation of Advertisers, on topics related to media procurement.

Nestlé: Selling Procurement Internally

Sopan Shah, global leader of advertising and marketing procurement at Nestlé, discussed how Nestlé established a stable foundation of “selling” procurement internally, which enabled the journey to value creation and high-performance business partnerships that ultimately delivered for the company in the marketplace.

Best Negotiating Practices

Stuart Shlossman, consultant with Watershed Associates, outlined a five-step process for win-win negotiations, and shared negotiating best practices.

A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand

John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.

A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand

John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.

A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand

John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.

Procurement Collaboration Success Case Study

Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.

Procurement Collaboration Success Case Study

Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.

Procurement Collaboration Success Case Study

Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.

ANA Member Social Snack Pack: Social Selling: City National Bank

Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.

ANA Member Social Snack Pack: Social Selling: City National Bank

Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.

Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data

Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.

6 Steps to Success Behind the Growth of LendingTree, LLC

Learn how LendingTree's CMO turned around the brand powerhouse and created a world-class performance marketing machine by way of digital marketing.

The Programmatic Mind: The Rise of Programmatic Marketing, Issue One

This issue of The Programmatic Mind explores how programmatic marketing will become more and more important as device and media fragmentation continue to accelerate.

Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data

Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.

Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data

Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.

The Integrated Organization and New Integrated Campaign at Plantronics

Karen Galatis, senior director, integrated marketing at Plantronics, Inc., discussed Plantronic’s new marketing organization and its latest TOGETHER integrated campaign, which targets both enterprise and consumer customers.

The Integrated Organization and New Integrated Campaign at Plantronics

In this presentation, Karen Galatis, senior director, integrated marketing at Plantronics, Inc., discussed Plantronic’s new marketing organization and its latest TOGETHER integrated campaign, which targets both enterprise and consumer customers.

Brown-Forman’s Digital Journey

Ted Hissey, senior vice president, consumer planning, innovation and global marketing services at Brown-Forman Corporation, discussed the company’s digital marketing strategy and organization. Case studies about how Brown-Forman crafted the digital identities of Jack Daniel’s and Southern Comfort were also shared.

Brown-Forman’s Digital Journey

Ted Hissey, senior vice president, consumer planning, innovation and global marketing services at Brown-Forman Corporation, discussed the company’s digital marketing strategy and organization. Case studies about how Brown-Forman crafted the digital identities of Jack Daniel’s and Southern Comfort were also shared.

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