Marketing Organization

First  << 17181920212223 >>  Last (24)

Doubt: Unconventional Thinking as a Catalyst for Creativity

Paul Lavoie, co-founder and chairman, TAXI, and Brian Bomeisler, artist and educator, discussed how building a work culture that embraces doubt can make employees more creative.

Rising Marketing Stars

The ANA recently recognized its second class of “Rising Marketing Stars”—four young professionals who have made valuable contributions to the overall excellence of their marketing organizations. The winners were nominated by a senior executive in their company for demonstrating leadership, innovation, creativity, and accountability, among other attributes.

Time Warner: Leveraging Diversity as a Key to Business Growth

Lisa Garcia Quiroz, senior vice president, corporate responsibility and chief diversity officer, Time Warner Inc., discussed the company's plans to make diversity a strategic business imperative and capture growth in multicultural markets.

AT&T: Diversity as a Strategic Imperative

Jennifer Jones, vice president, diverse markets and post sale communications, AT&T Inc., discussed how diversity management is a strategic business imperative at AT&T.

Intuit: Developing Marketing Rock Stars

Diane Ueberle, group marketing manager, Intuit, discussed the leadership and development program that Intuit has put into place for their marketing team.

Intuit: Developing Marketing Rock Stars

Diane Ueberle, group marketing manager, Intuit, discussed the leadership and development program that Intuit has put into place for their marketing team.

An ANA Board Discussion on Marketing Today

Bob Liodice, president and chief executive officer, ANA, facilitated a conversation between Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions Inc., Gary Elliott, vice president, corporate marketing, Hewlett-Packard Company, and Tom Haas, chief marketing officer, Siemens Corporation, about the challenges facing CMOs today.

An ANA Board Discussion on Marketing Today

The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.

Kraft Foods: Leap! Why It's Time for Your Company to Make Big Moves

Dana Anderson, senior vice president, marketing strategy and communications, Kraft Foods, shared her thoughts on why marketers need to take a leap of faith more often.

Kraft Foods: Leap! Why It's Time for Your Company to Make Big Moves

Dana Anderson, senior vice president, marketing strategy and communications, Kraft Foods, shared her thoughts on why marketers need to take a leap of faith more often.

Marketing to the New Majority: Strategies for a Diverse World

David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.

Driving Efficiency

Learn how to transform the global marketing supply chain for competitive advantage. While the concept of managing marketing as a supply chain is not new, most organizations struggle with large-scale improvement efforts because managers do not account for marketing’s unique challenges.

Leadership Lessons

Find out what marketers can learn from former Campbell Soup CEO Doug Conant in a Q&A session with ANA Magazine. He discusses how he worked with the brand's marketing department, the average tenure of CMOs, and risk-taking in marketing.

The Future of Marketing

Eight visionaries reveal their predictions for the industry over the next decade. They discuss everything from social to mobile to search to online video.

A Marketing Identity Check: Differentiated Capabilities Earn the "Right to Win"

Booz & Company, Korn/Ferry International, and the Association of National Advertisers (ANA) recently conducted a survey of 350 senior marketing professionals across many industries to find out how the role of marketing is evolving at their companies in response to these changes in the marketing and media ecosystem.

Walmart: Procurement Organizational Structure

Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.

Walmart: Procurement Organizational Structure

Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.

3M: Communicating Innovation to Employees

Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.

3M: Communicating Innovation to Employees (Greer)

Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.

3M: Communicating Innovation to Employees (McGinley)

Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.

First  << 17181920212223 >>  Last (24)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help