Marketing Organization
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Research Report: 2012 ANA Q4 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
Dirty Little Secrets of the Ad Biz: How to Get the Best Out of Your Creative Partners
Nina DiSesa, creative management consultant, R3:JLB, and former chairman and chief creative officer of McCann, New York, provided insight into the world of the agency creative department.
Dirty Little Secrets of the Ad Biz: How to Get the Best Out of Your Creative Partners
Nina DiSesa, creative management consultant, R3:JLB, and former chairman and chief creative officer of McCann, New York, provided insight into the world of the agency creative department.
The Creative Group: 2013 Salary Guide
The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
The New Brand Steward
In today’s new media world, it’s impossible to simply message your way to strong improvement. Are CMOs primed to champion their brands?
PowerPresentation: 2012 ANA Q4 Member Benchmarking Survey
This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
2012 Rising Marketing Stars
The ANA recently recognized the 2012 class of “Rising Marketing Stars” — four young professionals who embody the next generation of top marketers due to their valuable contributions to their marketing organizations.
Making a Splash
A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.
Creativity: How to Get the Best Work
This ANA Insight Brief contains tips from Mars Chocolate and Advertising Age on how to drive innovation and creativity. Read about the next generation of creative roles and what’s next from Google’s Creative Lab. Case studies from Crayola, TerraCycle, and Seattle’s Best Coffee are also included.
Research Report: 2012 Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include: media (use of music in advertising and digital place-based media), procurement, marketing organization, and shopper marketing.
CMOs Seek Solutions
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
PwC: Leveraging the Power of our Differences
Bob Liodice, president and CEO, ANA, interviewed Niloufar Molavi, vice chair, Greater Houston market managing partner, U.S. Energy Leader, PwC, about her experience as a former chief diversity officer at PricewaterhouseCoopers (PwC) LLP, and the reasons why PwC has achieved top honors in diversity.
Digital Place-based Media: The Brand Marketer's Perspective
A panel of brand marketers discussed why they use digital place-based advertising, the barriers to greater usage, and how agencies, networks, and other stakeholders can help overcome these barriers to deliver a more useful and impactful tool for their brands.
EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, Chief Marketing & Communications Officer, The Cleveland Clinic, shared the programs and results that have made the Cleveland Clinic a leader in content marketing.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Roundtable
Becky Saeger, Marketing Strategist & Advisor, Former CMO, moderates a discussion on key issues top CMOs face.
Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
