Marketing Organization
Succeeding as an Organization’s First Chief Marketing Officer
According to Spencer Stuart, CMOs now exist in 62% of companies. However, the role remains poorly defined, making it challenging for new CMOs to keep their position.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, and Kevin Scully, director, brand systems, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, and Kevin Scully, director, brand systems, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
The Pepsi Challenge: Managing and Maximizing Major Investments in Sponsorship
Jim Andrews, senior vice president, content strategy, IEG, LLC, interviewed Jennifer Storms, senior vice president, global sports marketing, PepsiCo, Inc., about her role in sponsorships at PepsiCo, and how the company has launched a new global strategy for leveraging partnerships across multiple products and brands.
2012 In-House Creative Services Industry Report
Cella Consulting surveyed 360 in-house creative services leaders to create this unique study, which features personal commentary from professionals working at in-house agencies.
Attract Top-Tier Talent: Meeting the Wants and Needs of the Creative Work Force
The BOSS Group surveyed top creative professionals in major metropolitan areas to learn their hopes, habits, likes, dislikes and what they’re looking for in an employer.
Creativity as the Currency of Innovation
Chuck Salter, senior writer, Fast Company, led a panel discussion with Homaro Cantu, inventor, activist, and chef, Moto Restaurant, Carol Ross Barney, founder and principal, Ross Barney Architects, and Tom Yorton, CEO, Second City Communications, on creativity as the currency of innovation.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
The Transformative CMO
Korn/Ferry International has identified the three competencies most essential for success as the role of the CMO expands: creating the new and different, focusing on actions and outcomes, and inspiring others.
Strategic Marketing Agency Management
Discover three important ways procurement can add value for their marketing stakeholders. A strong foundation of people, processes, and systems must be in place to support these key strategies.
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
PowerPresentation: Q1 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q1 Member Benchmarking survey. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
