Marketing Organization

The Diversity Dilemma

While increasing diversity in the industry continues to be a hot-button issue, ANA members like Dell, IBM, and Visa are responding to the challenge. Five best practices offer ways to create a more diverse workplace.

Learnings from the 4A’s Conference Relevant to Marketers

Catherine Bension, CEO, SelectResources International, and Avi Dan, founder and president, Avidan Strategies, shared what they heard at the 4A’s annual conference.

The Change Agent Agenda: Lessons Learned in the Trenches

This article from Prophet argues that for brands to grow and succeed, there needs to be change agents willing to take risks and switch directions.

Eight Trends Shaping the Creative Team of the Future

This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.

Global Branding Redefined: Moving Beyond the "Global vs. Local” Debate"

Joe Tripodi, executive vice president, chief marketing, and commercial officer, The Coca-Cola Company, and Susan Popper, senior vice president, integrated marketing communications, SAP, discussed how their brands manage global marketing in a panel discussion led by Jaime Prieto, president, global brand management, Ogilvy & Mather Worldwide.

What Keeps Global Marketers Awake at Night?

Johan Jervoe, vice president, creative & digital marketing services, Intel Corporation, and Kris Sirchio, chief marketing officer, Brown-Forman, discussed their experiences and insights as global marketers in a panel discussion led by Marc de Swaan Arons, founder and chairman, EffectiveBrands.

Best Practices in Internal Communications

Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.

Best Practices in Internal Communications

From the Top: Moving Diversity Forward

The marketing industry has taken small steps to embrace diversity, but more must be done. Bob Liodice, president and CEO of the ANA, says despite a number of initiatives aimed at increasing the number of minorities in the industry, marketers and media companies haven't made enough progress.

Marketing Middleware

While short CMO tenure has become a widely accepted way of life, often there's a fundamental issue at play. Marketing middleware is the glue that connects business strategy and marketing execution, and it's a necessity in order for CMOs to succeed.

Seven Ways to Promote Innovation in Your Marketing Program

Christopher W. Miller, Ph.D., NPDP, offered seven proven ways to get value from an innovation effort.

Seven Ways to Promote Innovation in Your Marketing Program

Christopher W. Miller, Ph.D., NPDP, offered seven proven ways to get value from an innovation effort.

Marketing Organization: The Way to Internal Innovation

Featuring case studies from ANA member companies, Walmart, Intuit, and Xerox, this Insight Brief also looks at how satisfied marketers are with their current positions and how e-commerce groups are being structured within marketing departments.

Technology and the Marketer of the Future

In a joint study with the ANA during 2011 over three surveys, Marketing Evolution analyzed how new marketing technologies are being adopted, why and when.

Zappos.com Case Study: Developing an Internal Culture

Jon Wolske, culture evangelist, Zappos.com, discussed the 10 core values that drive the internal culture at Zappos.com.

Zappos.com Case Study: Developing an Internal Culture

Jon Wolske, culture evangelist, Zappos.com, discussed the 10 core values that drive the internal culture at Zappos.com.

How Wieden + Kennedy Fosters Creativity and Innovation

Mark Fitzloff, executive creative director, discussed the three factors unique to Wieden + Kennedy that have enabled creative success across a diverse portfolio of clients.