Marketing Organization
An ANA Board Discussion on Marketing Today
The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.
Kraft Foods: Leap! Why It's Time for Your Company to Make Big Moves
Dana Anderson, senior vice president, marketing strategy and communications, Kraft Foods, shared her thoughts on why marketers need to take a leap of faith more often.
Kraft Foods: Leap! Why It's Time for Your Company to Make Big Moves
Dana Anderson, senior vice president, marketing strategy and communications, Kraft Foods, shared her thoughts on why marketers need to take a leap of faith more often.
Marketing to the New Majority: Strategies for a Diverse World
David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.
Driving Efficiency
Learn how to transform the global marketing supply chain for competitive advantage. While the concept of managing marketing as a supply chain is not new, most organizations struggle with large-scale improvement efforts because managers do not account for marketing’s unique challenges.
Leadership Lessons
Find out what marketers can learn from former Campbell Soup CEO Doug Conant in a Q&A session with ANA Magazine. He discusses how he worked with the brand's marketing department, the average tenure of CMOs, and risk-taking in marketing.
The Future of Marketing
Eight visionaries reveal their predictions for the industry over the next decade. They discuss everything from social to mobile to search to online video.
A Marketing Identity Check: Differentiated Capabilities Earn the "Right to Win"
Booz & Company, Korn/Ferry International, and the Association of National Advertisers (ANA) recently conducted a survey of 350 senior marketing professionals across many industries to find out how the role of marketing is evolving at their companies in response to these changes in the marketing and media ecosystem.
Walmart: Procurement Organizational Structure
Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.
Walmart: Procurement Organizational Structure
Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.
3M: Communicating Innovation to Employees
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
3M: Communicating Innovation to Employees (Greer)
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
3M: Communicating Innovation to Employees (McGinley)
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
Innovators Panel
Representatives from General Mills, Hormel Foods, and Advance Auto Parts discussed how their organizations handle innovation in this panel discussion.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
