Marketing Organization
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
2011 Mobile Marketing Association CEO & CMO Summit Keynote Address
Denny Strigl, former president and CEO, Verizon Wireless, and independent director, Kodak Eastman, discussed how companies can work to build awareness for new products.
Bringing Learning to Life
Michael Palmer, executive vice president of the ANA School of Marketing, explains why training is the key to marketing efficiency, superior results, and brand growth.
The Changing Role of CMOs
Today’s marketing leaders must create consistent, personalized customer experiences. CMOs from Procter & Gamble, Zappos, and Nike share how they connect with consumers.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Advertising Age and 24 Seven: The State of Marketing Job Satisfaction
Celeste Gudas, CEO, 24 Seven, Inc.; Alp Onurlu, senior business development manager, 24 Seven, Inc.; Lisa-Marie Ringas, director of Strategic Accounts, 24 Seven, Inc., discussed the findings of a survey from 24 Seven, Inc. and Advertising Age on the state of salary and job satisfaction in the marketing, creative, and digital industries.
Build a Team and an Internal Community to Win the Social Media Race
Duane Schulz, vice president of marketing operations and social media at Xerox, discussed how his company was able to create social media guidelines and best practices.
Build a Team and an Internal Community to Win the Social Media Race
Duane Schulz, vice president of marketing operations and social media at Xerox, discussed how his company was able to create social media guidelines and best practices.
Organizing for Improved Customer Engagement via Social Media
Matt Rozen, Senior Social Media Strategist, Adobe Systems, shared a frontline social media case study and discussed how Adobe organizes their social media to better engage with their customers.
Organizing for Improved Customer Engagement via Social Media
Matt Rozen, Senior Social Media Strategist, Adobe Systems, shared a frontline social media case study and discussed how Adobe organizes their social media to better engage with their customers.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
Procurement Leader Keynote: Winning Brand Building: Purpose-Inspired Strategic Relationships
Stew Atkinson, VP, product supply, global brand building purchases, Procter & Gamble, discussed how the purchasing group at his organization has formed partnerships with the marketing team to allow them to achieve their objectives as an organization.
A Leading Mobile Agency's Viewpoint
Warren Zenna, vice president, mobile strategy, Phonevalley, shared five tips for marketers interested in mobile marketing.
A Leading Mobile Agency’s Viewpoint
Warren Zenna, vice president, mobile strategy, Phonevalley, shared five tips for marketers interested in mobile marketing.
Singular Focus
Jill Beraud places consumers at the center of PepsiCo’s marketing innovations. Get Beraud's top best practices and find out how the brand uses cause marketing and social media.
Innovation Leaders: Panel Discussion
A panel of client-side marketers charged with leading innovation at their respective organizations, together with a leading academic author, shared insights and best practices on various aspects related to innovation.
U.S. Cellular and Facebook: A Passion Project
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
U.S. Cellular and Facebook: A Passion Project
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
Charles Schwab Creative Services Agency Model
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
