Media

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Canada's Anti-Spam Law, Poised to Take Effect, Requires Action Now

One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.

Automotive TV Advertising: The Fast Lane to Attracting Likely Buyers

According to this study from the Cabletelevision Advertising Bureau (CAB), TV is the medium that has the most influence on a perspective automobile buyer as they move through the purchase funnel.

Cable Nation: Multi-Screen Insights

The average American consumers more than 60 hours of content per week, with more than half of that coming via TV.

Cable Nation: The Age of Adults 50+

This report from the Cabletelevision Advertising Bureau (CAB) focuses on the economic, psychographic, and media behaviors that have turned the over 50 demographic into a powerful and desirable audience for marketers.

Multi-Screen Marketing

Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.

PowerPresentation: 2014 ANA/Forrester Media Survey

This collection of data charts represents findings from the 2014 ANA/Forrester Media Survey. The objective of this survey was to understand the current and projected trends in media transparency, programmatic buying adoption, and media metrics.

Wheat Thins Popped Makes Airy TV Debut

Wheat Thins Popped launched a TV campaign featuring reality TV personality, Kelly Osbourne, to promote its new snack.

Univision Consolidates Programming, Lays Off Radio Staffers

Many Univision radio stations and programs will be rebranded and reformatted, as responsibilities for programming are moved away from local markets to corporate hubs in Los Angeles, San Antonio, and Miami.

Direct, Upfront, and Guaranteed: Navigating the Inventory Landscape

This article will help marketers navigate the hyper-competitive inventory ecosystem to engage their desired audiences across devices.

LGBT Print Media Spending Rose in 2013

The print editions of mainstream newspapers and magazines might not be faring so well, but LGBT print media are booming, according to the latest Gay Press Report from Rivendell Media.

Live Nation Cross-Platform Media Case Study

Ben Long, vice president of strategic alliances and technology and innovation lead for North America at Live Nation Network, shared a global, cross-platform media and marketing campaign case study.

Live Nation Cross-Platform Media Case Study

In this presentation, Ben Long, vice president of strategic alliances and technology and innovation lead for North America at Live Nation Network, shared a global, cross-platform media and marketing campaign case study.

Ad Innovations in Connected TV

BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Can Media Agencies Become the New Don Drapers and Rule Madison Avenue?

Media agencies must learn how to provide clients with strategic, customer-centric guidance, in addition to media buying expertise, in order to remain relevant.

How Consumable Brands' TV Ads Performed In 2013

Ace Metrix's 2014 Blackbook edition, which reveals how well the TV ads of 1,400 brands across 33 categories stacked up in 2013 versus 2012 based on brands' Ace Scores, shows mixed performance among these consumable categories.

U.S. Entertainment Vertical Insights: Entertainment/Movies

InMobi partnered with the Interactive Advertising Bureau and Decision Fuel to examine how U.S. moviegoers are using mobile media and how advertisers can best communicate with this audience.

Benjamin Moore Uses Content to Connect with Audience Segments

David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.

Benjamin Moore Uses Content to Connect with Audience Segments

In this presentation, David Melancon, executive vice president and chief marketing officer at Benjamin Moore & Company, and Matt Williams, chief executive officer of the Martin Agency, shared key learnings from two campaigns which leveraged video content and social media.

Brand as Publisher

Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

Brand as Publisher

In this presentation, Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

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