Media
Political Ad Spend Outlook through Super Tuesday
This trend analysis by Kantar Media looks at the political spending taking place through Super Tuesday (March 6, 2012) and its potential impact on the 2012 presidential election.
DPAA Case Study: MGD64’s Digital Fitness Program
The DPAA (Digital Place-Based Advertising Association) highlights a digital fitness campaign for the MGD64 beer brand in this case study summary.
DPAA Case Study: Playtex Sport
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based campaign for the Playtex Sport product in this case study summary.
DPAA Case Study: Rogaine
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based fitness campaign for Rogaine in this case study summary.
TV’s Currency Conversion
In this white paper, Forrester argues that using set-top box data to measure TV ratings can increase TV’s efficiency and accountability as a marketing medium.
Harnessing The Power Of Newer Media Platforms For More Effective B2B Marketing
In this session, the ANA shared findings from "Harnessing the Power of Newer Media Platforms for More Effective Marketing," an exclusive survey from the ANA exploring the use of search, social networks, user-generated content, podcasts, blogging, and more.
Sony/Columbia Records Strikes a Chord Across Generations
Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.
Sony/Columbia Records Strikes a Chord Across Generations
Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
Direct Marketing: Creating a Call to Action
This ANA Insight Brief looks at how marketers can integrate direct marketing tactics with other types of media to obtain successful results. Case studies from ANA member companies, Vistaprint and Combined Insurance, are also shared.
BrightLine Consumer Behavior Brief: Moms
In this consumer behavior brief, BrightLine highlights the potential for marketers to reach moms via advanced television advertising.
Michael Finn of BrightLine: A Perspective on ITV
Rick Howe, the ITV doctor, interviewed Michael Finn, president of BrightLine, about where television advertising has been and where it’s going now that interactive TV is a viable and appealing option for advertisers.
Final Say: Masterful Remarks
Key speakers provided takeaways for attendees of the ANA annual conference. Poll results from the conference show how marketers consume television, how they'd spend additional budget dollars, and opportunities for transformation in marketing.
Right Place, Right Time
Digital out-of-home advertising opens new doors for brand marketers. Convergence between this evolving medium and other digital technologies can yield powerful benefits for marketers.
Out-of-Home Advertising: Reaching the Consumer Everywhere
This compilation of ANA resources on out-of-home advertising looks at in-cinema advertising, as well as digital out-of-home. Case studies from ANA member companies 3M and General Growth Properties are also shared in this Insight Brief.
PowerPresentation: Leveraging Television for Growth Survey Results
This collection of data charts represent findings from the ANA's “Leveraging Television for Growth” survey. The survey objective was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future
American Licorice: Facebook Advertising Case Study
Michael Kelly, consumer communications manager, American Licorice, and Madalyn Friedman, marketing insights manager, American Licorice, presented a case study on their recent Facebook advertising campaign.
Meredith: Quantifying the Impact of Magazine Investment on Brand Sales
In 2010, Meredith partnered with The Nielsen Company to quantify the incremental sales impact of magazine advertising on consumer brands.
