Media
Research Report: 2013 ANA Q1 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.
GfK MRI: Video Viewing on Tablets
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.
Wildfire Case Study: The New York Giants
In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.
Brand-Specific Commercial Ratings: Benefits and Solution Providers
This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.
Wildfire Case Study: Academy Awards
In this piece Wildfire highlights how the Academy of Motion Picture Arts and Sciences used the Wildfire Social Suite to increase awareness and attendance at over 100 events throughout the year.
The Clearance Process for Commercials
Marilyn Colaninno, director of rights and clearances at Reed Smith LLP, provided an overview of the network clearance process and discussed helpful tips for marketers.
The Clearance Process for Commercials
Marilyn Colaninno, director of rights and clearances at Reed Smith LLP, provided an overview of the network clearance process and discussed helpful tips for marketers.
TrueView: Unlocking the Creative Potential of Digital Video
Mark López, head of U.S. Hispanic audience and pan-regional sales at Google, discussed how marketers can use digital video to reach Hispanic consumers.
TrueView: Unlocking the Creative Potential of Digital Video
Mark López, head of U.S. Hispanic audience and pan-regional sales at Google, discussed how marketers can use digital video to reach Hispanic consumers.
PowerPresentation: 2013 ANA Q1 Member Benchmarking Survey
This collection of data charts represents findings from the 2013 ANA Q1 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing financial management and procurement, agency relations (governance), and media (in-house media buying and planning and radio).
Cleveland Clinic: Building a Global Brand
Cynthia Galbincea, executive director, marketing communications at Cleveland Clinic, discussed how the team has successfully utilized a paid, owned, and earned media strategy to increase brand awareness and engagement.
Cleveland Clinic: Building a Global Brand
Cynthia Galbincea, executive director, marketing communications at Cleveland Clinic, discussed how the team has successfully utilized a paid, owned, and earned media strategy to increase brand awareness and engagement.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
RAPP: Bacardi Mixes Mobile into Marketing
In this piece RAPP discusses how their client Bacardi recently introduced a series of successful six-second cocktail recipes on the Vine mobile video app.
ANA Member Social Snack Pack: Petco
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
ANA Member Social Snack Pack: Petco
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
How Allstate Leverages Big Data
Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.
