Media
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TVB: Media Comparisons 2012: Persons
The TVB (Television Bureau of Advertising) provides key results from their recent Media Comparisons Study.
BrightLine: How Marketers Define Success in iTV
In this piece BrightLine provides survey data on the effectiveness of iTV for engagement, purchase intent and sales.
DPAA Case Study: Hotels.com
This DPAA (Digital Place-Based Advertising Association) case study highlights how Hotels.com utilized digital location-specific advertising as a campaign component and drove significant interest, action, and ad recall as a result.
Connecting with Consumers in the Home, Food, and Travel Categories
Representatives from Scripps Networks Interactive presented research and insights around consumers in the three major categories of home, food, and travel.
Connecting with Consumers in the Home, Food, and Travel Categories
Representatives from Scripps Networks Interactive presented research and insights around consumers in the three major categories of home, food, and travel.
KPMG’s Global Brand Ambassadors
Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.
KPMG’s Global Brand Ambassadors
Shawn Quill, director, sports marketing and sponsorships, KPMG, discussed KPMG’s approach to sponsorship, including how it leveraged its relationship with a golf champion.
Single-Source, Three-Screen Measurement Pilot
The Coalition for Innovative Media Measurement (CIMM) and Arbitron partnered on a pilot program in late 2011 to determine the feasibility of building a single-source, three-screen (TV, PC, and mobile) measurement panel.
USA TouchPoints Study
The OAAA commissioned a study with USA TouchPoints to explore what consumers do when they’re “away from home.”
How Multi-Screen Consumers are Changing Media Dynamics
This survey conducted by the Coalition for Innovative Media Measurement (CIMM), in partnership with comScore, explores how consumers use media across multiple screens.This survey conducted by the Coalition for Innovative Media Measurement (CIMM), in partnership with comScore, explores how consumers use media across multiple screens.
Outdoor Advertising Today
This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.
DPAA Case Study: Naturally Nora, Inc.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Naturally Nora, a new brand of all-natural baking mixes, built brand awareness and generated product trial through the use of Adspace targeted mall advertising.
Planning for Out-of-Home Media
This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.
OAAA Case Study: McDonald’s Angus Burger
McDonald’s used out-of-home advertising to generate excitement around the launch of the Angus burger in 2009.
Creating Effective Out-of-Home Advertising
This OAAA guide outlines the best practices, challenges, and components of effective out-of-home advertising.
DPAA Case Study: Maker’s Mark
This DPAA (Digital Place-Based Advertising Association) case study highlights how Maker’s Mark utilized digital place-based advertising in order to connect with consumers and drive measurable engagement and results.
Media: Providing Unlimited Options for Marketers
This ANA Insight Brief provides an overview of the current media landscape and takes a deeper dive into the print, video, and music industries. Case studies from ANA members MillerCoors, Vistaprint, and American Licorice explore how individual companies are redefining media in the digital age.
OAAA Case Study: Reebok RealFlex
In 2011, Reebok used out-of-home advertising to help educate the public about the benefits of its new RealFlex sneaker.
Out-of-Home Print Production Specifications
This OAAA guide outlines the requirements for out-of-home artwork production.
OAAA Interactive Out-of-Home Media Primer
This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.
