Media
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New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
Connecting with Consumers in the Home, Food, and Travel Categories
Karen Grinthal, Greg Regis, and Jon Steinlauf of Scripps Networks Interactive presented research and insights around consumers in the three major categories of home, food, and travel.
Verizon Wireless' Digital Daypart
Marc Fonzetti, media director, Verizon Wireless, and Anthony Rushton, CEO/founder, Telemetry, discussed Verizon’s new digital daypart that helps the company measure ROI across multiple screens.
Verizon Wireless' Digital Daypart
Marc Fonzetti, media director, Verizon Wireless, and Anthony Rushton, CEO/founder, Telemetry, discussed Verizon’s new digital daypart that helps the company measure ROI across multiple screens.
Out-of-Home Advertising Effectiveness and Return on Investment
This OAAA study on out-of-home advertising found that for each dollar spent globally on out-of-home advertising, an average of $2.80 was received in sales.
Making Some Noise
Combe’s Tom Cunniff explains why the buzz surrounding social TV is getting louder. Armed with just about any mobile device, consumers are able to rate, comment on, and participate in select TV programming — all in real time.
OAAA Case Study: Kraft Blue Box Macaroni & Cheese
In 2010, Kraft used out-of-home advertising to help reinvigorate their classic macaroni and cheese brand.
Yahoo!: Connected TV: Dawn of a New Era
Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.
TVB: Spot TV’s CPM Advantage over Scatter Premiums
In this piece the TVB (Television Bureau of Advertising) examines Spot TV as a competitive alternative to the Scatter marketplace.
BrightLine Advanced TV Audience Behavior Report: Young Adult Males
BrightLine provides insight to marketers on initiating a brand dialogue with males aged 18-34 via advanced television advertising.
TVB: The Impact of Political Advertising on TV Inventory in Election Years
The TVB (Television Bureau of Advertising) offers key observations to help inform the non-political TV media planning process during a record year for political advertising via local television.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
National CineMedia: 3D Advertising
Cliff Marks, president, sales and marketing, National CineMedia, and Ken Venturi, chief creative officer, EVP, National CineMedia, shared insights about producing 3D advertising from both a creative and production standpoint.
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
Case Study: Janssen Pharmaceuticals and Online Video
Kevin Nalty, marketing director, Janssen Pharmaceuticals, Inc. (a Johnson & Johnson Company), career marketer, YouTube creator, consultant, and author (Beyond Viral), shared a case study from Janssen Pharmaceuticals.
How to Build Brands on YouTube
Dick Soule, head, global sales, YouTube, discussed how brands are using video and social media to engage with their target audiences on YouTube, Google’s video sharing site. Latest developments, including expansion of its programming lineup, were also discussed.
How to Build Brands on YouTube
Dick Soule, head, global sales, YouTube, discussed how brands are using video and social media to engage with their target audiences on YouTube, Google’s video sharing site. Latest developments, including expansion of its programming lineup, were also discussed.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
In the first part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 2)
In the second part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
