Media
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How to Build Brands on YouTube
Dick Soule, head, global sales, YouTube, discussed how brands are using video and social media to engage with their target audiences on YouTube, Google’s video sharing site. Latest developments, including expansion of its programming lineup, were also discussed.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
In the first part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 2)
In the second part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television
Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.
Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television
Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.
BrightLine: The Evolution of TV Viewing Behavior
This timeline from BrightLine serves to educate marketers about new opportunities available to them as a result of evolved consumer viewing behavior.
Copyright Termination Rights Create Quandaries For Music Licensees
This Advertising Alert from Davis & Gilbert LLP discusses the potential pitfalls licensees of music may face due to a provision of the Copyright Act of 1976 that permits authors of copyrighted works to reclaim ownership of the works after 35 years.
The Future of Digital Media Buying
Joanna O'Connell, senior analyst, Forrester Research, Inc., discussed the evolution of digital media buying.
The Future of Digital Media Buying
Joanna O'Connell, senior analyst, Forrester Research, Inc., discussed the evolution of digital media buying.
The Ogilvy Branded Entertainment Assessment Model
In this white paper, Ogilvy’s BE Assessment Model (BEAM) is discussed as a standard for branded entertainment measurement and for determining associated metrics and building a dashboard of appropriate data.
Understanding How Corporate Trade Can Help Achieve Your Goals
Kevin Farkas, executive vice president, sales and business development, and Bill Georges, president, sales and operations, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.
BrightLine Advanced TV Behavior Report: Baby Boomers
The media consumption habits of the Baby Boomer generation (adults aged 47-65) are examined in this recent BrightLine behavior report.
Old Navy & Shazam
Michele Shuh, director, media, Old Navy Marketing, Old Navy, discussed the unique and successful Old Navy Records campaign which the brand launched in partnership with Shazam in 2011.
Brand Implications in the Era of Social TV
Rick Mandler, vice president, digital, ABC, and Mike Proulx, senior vice president, director of digital strategy, Hill Holiday, discussed the changing television landscape and illustrated how brands are navigating the corresponding emerging advertising opportunities.
Brand Implications in the Era of Social TV
Rick Mandler, vice president, digital, ABC, and Mike Proulx, senior vice president, director of digital strategy, Hill Holiday, discussed the changing television landscape and illustrated how brands are navigating the corresponding emerging advertising opportunities.
Investing in Brand Targets
Learn about how the Martin Agency used consumer research in two client case studies. These case studies combine demographic research with media schedule evaluation.
Measuring the Magic of the Movies
National CineMedia partnered with Innerscope Research to conduct a series of biometric tests designed to measure the emotional impact of viewing ads within the in-cinema pre-feature advertising program, FirstLook.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
