This report is based on questions posed by ANA members. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
This collection of data charts represent findings from the ANA's 2012 Q2 Member Benchmarking survey. Topics covered in this survey include marketing accountability, media (direct marketing and out-of-home marketing), and marketing financial management.
In this white paper [x+1] discusses how their Enterprise Data Management Platform (DMP) can help marketers leverage data to deliver more relevant content to consumers and improve ROI.
Wranglers used out-of-home co-op advertising to reach Hispanic consumers, despite a declining budget.
Lisa A. Burns, director, corporate marketing and branding, corporate communications, Corning Incorporated, and John Mannion, EVP, director of client relations, Doremus, discussed the creation of an internal video that went unexpectedly viral in 2011 and earned over 20 million views online.
In this report BrightLine examines the proliferation of new devices in the home and how the TV viewing experience has evolved as a result.
The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company, and then the agencies not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States. However, a recent ANA/Reed Smith survey confirms that this practice also exists in the U.S.
Morningstar Self-Storage used out-of-home advertising to differentiate itself in a competitive category.
Research from the TVB (Television Bureau of Advertising) provides analysis of SQAD national and local market cost estimate data.
Jelly Belly used out-of-home advertising to launch a new product with a limited advertising budget.
This report from BrightLine examines the opportunity to reach consumers through recipe content on TV.
Kaiser Permanente used out-of-home advertising to increase brand awareness during annual health insurance open enrollment periods.
This report from Pivotal Research Group raises expectations for the advertising industry, estimating that it will grow by 2.4% in 2012.
Local advertising on a national level is making a difference for big brands. It's predicted to pass the $100 billion mark in 2013, up from $91 billion in 2011.
The best way to win an audience is to communicate at the local level. There is a level of trust for the local broadcast stations that can’t be replicated nationally.
As TV continues to change and grow, the interactivity is becoming increasingly more important. It's time to reinvent the television station as the entry point for local media consumers.
As viewers “opt in” to a broadcaster’s local media community, marketers can tap in to a number of advertising opportunities to reach active, engaged, and opinionated consumers.
The TVB (Television Bureau of Advertising) provides key results from their recent Media Comparisons Study.
In this piece BrightLine provides survey data on the effectiveness of iTV for engagement, purchase intent and sales.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Hotels.com utilized digital location-specific advertising as a campaign component and drove significant interest, action, and ad recall as a result.