Media
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Social TV: The New Digital Water Cooler
Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.
The Business Impact of Digital
Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising.
The Business Impact of Digital
Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
The Promise of iTV
A panel of iTV innovators and ANA member companies discussed their recent participation in research to test the effectiveness of interactive television.
Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM
Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.
Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM
Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.
Calling All Rocket Scientists: The Best Way to Predict the Future Is to Invent It!
Alan Wurtzel, president, research, NBC Universal, provided the closing keynote address at the Cross-Platform Video Measurement Summit.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
comScore Multi-Screen Measurement Study
Joan FitzGerald, vice president, cross-platform research, comScore, discussed how TV set-top box data can be combined with meters, tags and mobile carrier data in order to measure online and mobile usage for the same individual.
Cross-Platform Metrics: Many Things Change, the Math Doesn’t
Artie Bulgrin, senior vice president, research & analytics, ESPN, offered ESPN’s perspective on which metrics are needed to improve cross-platform measurement.
Cross-Platform Metrics: Many Things Change, the Math Doesn’t
Artie Bulgrin, senior vice president, research & analytics, ESPN, offered ESPN’s perspective on which metrics are needed to improve cross-platform measurement.
DPAA: Audience Metrics Guidelines
The DPAA (Digital Place-based Advertising Association) provides guidelines outlining the basis for recommended audience measurement metrics for digital place-based networks.
Industry Call to Action: Collaboration is the Key to Moving Forward
Patti Wakeling, global media insights director, Unilever, provided a first-hand perspective of the collective challenges that face the entire media industry in defining cross-platform video measurement.
Industry Call to Action: Collaboration is the Key to Moving Forward
Patti Wakeling, global media insights director, Unilever, provided a first-hand perspective of the collective challenges that face the entire media industry in defining cross-platform video measurement.
Marketing Leaders Share Business Challenges Driving Cross-Platform Measurement
David Marans, executive vice president, media, The ARF, led a panel discussion with four executives who addressed the business challenges behind cross-platform measurement and the steps which should be taken to move the media industry forward.
Onsite Insight: Edward Gold
Edward C. Gold. Advertising Director at State Farm Insurance Companies at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.
