Media
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Onsite Insight: Ralph Santana
Ralph Santana, Senior Vice President and Chief Marketing Officer of Samsung Electronics North America at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.
TAXI: Does the Media Industry Need a UPC Code to Track Content and Ads Across Platforms?
David Kohl, Advertising Sector Leader for Ernst & Young’s, Media and Entertainment Advisory Practice, provided details on CIMM’s in-progress TAXI (Trackable Asset Cross-Platform Identification) initiative, which seeks to set standards for content identification and tracking as entertainment and advertising assets move across multiple screens.
TV "Set-Top Box" Data: Interesting Insights, New Currency, or New Paradigm?
Lyle Schwartz, managing partner, implementation research & marketplace analysis, GroupM, and Mark Loughney, VP, sales & strategy research, ABC, discussed the potential for return path data to improve the way that television is planned, bought, sold and evaluated.
TV “Set-Top Box” Data: Interesting Insights, New Currency, or New Paradigm?
Lyle Schwartz, managing partner, implementation research & marketplace analysis, GroupM, and Mark Loughney, VP, sales & strategy research, ABC, discussed the potential for return path data to improve the way that television is planned, bought, sold and evaluated.
DPAA Case Study: Intel
This DPAA (Digital Place-Based Advertising Association) case study highlights how Intel utilized digital place-based media as part of their “Sponsors of Tomorrow” campaign in order to effectively reach their target global opinion leader audience.
DPAA Case Study: Yahoo!
This DPAA (Digital Place-Based Advertising Association) case study highlights how Yahoo! utilized digital place-based video advertising in order to reinvigorate their brand and renew their emotional connection to their target audience.
DPAA Case Study: Dell
This DPAA (Digital Place-Based Advertising Association) case study highlights how Dell utilized digital place-based media as part of their “The Power to do More” campaign in order to effectively reach their target IT influencer audience.
Political Ad Spend Outlook through Super Tuesday
This trend analysis by Kantar Media looks at the political spending taking place through Super Tuesday (March 6, 2012) and its potential impact on the 2012 presidential election.
Case Study: Adding Shazam to Your Marketing Strategy
David Jones, EVP of marketing, Shazam, presented a variety of case studies illustrating how Shazam successfully drove engagement, and Andrea Harrison, director of digital engagement, PepsiCo, Inc., talked about how Pepsi integrated Shazam into their marketing strategy.
Case Study: Adding Shazam to Your Marketing Strategy
David Jones, EVP of marketing, Shazam, presented a variety of case studies illustrating how Shazam successfully drove engagement, and Andrea Harrison, director of digital engagement, PepsiCo, Inc., talked about how Pepsi integrated Shazam into their marketing strategy.
DPAA Case Study: MGD64’s Digital Fitness Program
The DPAA (Digital Place-Based Advertising Association) highlights a digital fitness campaign for the MGD64 beer brand in this case study summary.
DPAA Case Study: Playtex Sport
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based campaign for the Playtex Sport product in this case study summary.
DPAA Case Study: Rogaine
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based fitness campaign for Rogaine in this case study summary.
nuvoTV: The Bilingual, Bicultural Latino
Craig Geller, SVP of ad sales, nuvoTV, highlighted key research supporting the need to engage the bicultural Latino as a unique and growing demographic.
nuvoTV: The Bilingual, Bicultural Latino
Craig Geller, SVP of ad sales, nuvoTV, highlighted key research supporting the need to engage the bicultural Latino as a unique and growing demographic.
Agency Trading Desks Demystified
A new ANA white paper brings to light the essentials of an emerging audience purchasing model. While trading desks have been around for about four years, little has been done to educate the marketing community about their potential benefits.
Final Say: Creative Dissonance
Disrupting traditional creative practices is the key to success in today’s environment. Learn about Audience First, an approach Visa uses to make consumer-centric media planning the first step in the creative process.
Interactive TV
It's still early, but initial results for interactive TV (iTV) are promising. iTV has made significant strides over the past year, with 75 percent of U.S. TV households exposed to some type of iTV advertising.
Sony/Columbia Records Strikes a Chord Across Generations
Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.
Sony/Columbia Records Strikes a Chord Across Generations
Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.
